30 top AI marketing tools every creative should be using in 2025

Still doing everything the hard way? It might be time to check out the latest AI marketing tools.

From writing blog posts to crafting reels or even automating full campaigns, the best AI tools for marketing are reshaping the creative game. You’re falling behind in a fast-moving race if you’re not using them. As former IBM CEO Ginni Rometty put it:

No need to overhaul your life overnight. You can ease into it, one clever tool at a time. Build a plan, set a budget, and start making AI work for you, not the other way around.

In this guide, we’re checking out 30 standout AI marketing tools that’ll help you work smart in 2025. We’ll also explore how Envato’s AI tools can help solve real creative challenges. Let’s get into it.

Envato’s full stack of AI tools helps you accelerate your creativity and create stellar marketing campaigns in less time. The best part is that all these top-tier generative AI tools are included in your standard Envato subscription, at no extra charge.

What are these AI tools? And what can you do with them?

ImageGen creates custom visuals based on your prompt. Create moodboards, social media posts, or concept illustrations in minutes. Your creative options are endless.

To use ImageGen, enter a descriptive prompt, click “Enhance prompt” to help generate better results, and click the “Generate” button to produce multiple options. Once you’ve picked one you like, you’ll have three options: generate new images in this style, download it, or edit it in ImageEdit.

For example, if you want to evoke the cozy vibe of a neighborhood coffee shop in your next social media campaign, you could use this prompt:

If you don’t like it, just use the “Enhance prompt” feature to create something more detailed, like:

And here’s the final result:

An Envato subscription gives you full access to ImageGen. Don’t have an Envato subscription yet? Create a free account to get up to five ImageGen generations for free.

Explore more ideas on using ImageGen and check out our FAQs and top tips for creating amazing AI-generated images.

Do you need to make some quick adjustments to an image? ImageEdit helps you do so with just a few clicks—no advanced software is needed.

What can you do with ImageEdit? Here’s the list of valuable features:

To use ImageEdit, upload an image, click edit, and select what you want to change. It’s a quick and straightforward way to edit your own image, a photo from the Envato library, or an image you generated with ImageGen.

For example, let’s say you like the coffee-shop scene but want those friends to be drinking tea instead. Just brush over the coffee cups and enter “dainty tea cups” as a description, and the AI tool will switch coffee for tea faster than any barista. Give it a closer crop, and voila:

An Envato subscription gives you full access to ImageEdit. Learn more about how to speed up your workflow with ImageEdit.

Creating videos is a time-consuming and challenging task. VideoGen streamlines this process, enabling you to create video content in minutes, not hours.

Using VideoGen is simple: write a descriptive prompt or upload images, click “Enhance prompt” to generate better results, select “Audio” to add an appropriate audio clip, and then click the “Generate” button to produce your custom video with audio.

An Envato subscription gives you full access to VideoGen, which lets you create 30 videos per month. You can also create a free account to get up to five VideoGen generations for free.

Explore our guide to AI video prompts and learn how to create cravable food videos with VideoGen.

Gone are the days of hanging around studios to record voiceovers for video projects. With VoiceGen, you can effortlessly create high-quality, natural-sounding narration for your videos—perfect for promotional or explainer videos.

To use VoiceGen, enter your script in the prompt box, select the perfect voice by auditioning multiple, adjust the pacing, and then download your audio file.

And hot off the press… there’s now a brand new experimental feature that allows you to craft the perfect voice. Want a relaxed, conversational baritone with a slight Irish accent? You can create it just by dragging sliders and clicking on pills, and then adding your text in the box. If that’s not quite right, it’s easy to tweak the settings and spin up a new voice in no time.

An Envato subscription gives you full access to VoiceGen. Discover how to use VoiceGen and find the perfect voice for your next video.

Creating royalty-free music has never been this simple! Do you have a music idea for your video content? MusicGen helps you turn your idea into an original track in minutes.

Using MusicGen is intuitive: type your descriptive prompt or pick a preset, fine-tune your creation, and you’re ready to download your track. The music extension feature lets you create longer clips, and “Generate Similar” helps you build out variations.

An Envato subscription gives you full access to MusicGen. Learn more with our AI music prompt guide.

Sometimes, an illustration would work better for the vibe you’re going for in your campaign. Enter GraphicsGen. This amazing tool helps you create illustrations and icons in a range of styles.

Simply pick a style from the selection on offer — you’ll find everything from simple flat icons to risographs and watercolors — and then describe the graphic you want.

For example, here’s the coffee-shop scene we created earlier, using the same prompt, but this time in the style of a graphic novel:

GraphicsGen is the newest of Envato’s AI tools, and you need to give it a try. It’s the perfect blend of traditional artistic and the latest technology, giving you results that will elevate your next marketing campaign.

As of September 1, 2025, we’ve sunset InspoGen to focus on building new AI-powered tools for your creative journey. You can keep exploring at Envato Labs.

Have you ever hit a creative block and wished for a quick spark of inspiration? InspoGen is the visual discovery tool you’ve been waiting for.

InspoGen pulls top design inspirations from the web into a visual discovery engine, giving you a fresh stream of ideas. Save your favorites and build custom moodboards to kickstart your creativity.

Simply create a free Envato account to get full access to InspoGen.

Now that we’ve explored what Envato’s AI tools offer, let’s examine other AI marketing tools available to creative marketers in 2025. This selection of the best AI tools for marketing will give you a clear picture of the resources available in the market and how you can use them to streamline your creative marketing tasks.

Managing social content is about more than just scheduling — it’s about creating timely, relevant, and engaging posts that resonate. These AI-powered tools help marketers streamline planning, content creation, customer engagement, and performance analysis across platforms like Instagram, TikTok, X, and LinkedIn.

Hootsuite lets you plan, schedule, and analyze content across multiple platforms from a single dashboard, featuring smart engagement and inbox tools. It’s long been a go-to for marketers managing teams or large-scale calendars — and it now comes with a slew of useful AI marketing tools, such as AI-powered social listening, a writing assistant to help you nail your brand voice, and an automatic hashtag generator.

For teams exploring Hootsuite alternatives, there are several platforms that offer comparable scheduling, analytics, and collaboration features, often with more flexible pricing or specialized integrations.

Looking for a more budget-friendly social media toolset with post-scheduling, analytics, and a built-in Linktree-style microsite feature? Try Zoho. Its built-in AI marketing assistant, Zia, can help you generate social media posts, answer tickets, and create time-saving integrations with other tools. It’s ideal for startups or solo marketers looking for value.

Predis helps you brainstorm post ideas, auto-generate visuals and captions, and schedule content, automating your workflow. It’s an excellent choice for fast-moving campaigns or lean teams.

Sprout Social‘s social listening tool uses AI to analyze real-time mentions, sentiment, and brand conversations. It’s great for marketers who need insights into audience feedback or trends.

From blogs and landing pages to social captions and video scripts, content is the core of digital marketing. These AI content marketing tools help you scale production, maintain quality, and repurpose existing assets across platforms — perfect for marketers juggling multiple campaigns at once.

Lumen5 transforms written content into eye-catching video clips by pulling highlights and converting them into animated scenes. It’s great for repurposing articles into LinkedIn or Instagram videos.

Jasper helps you generate high-converting marketing copy, blog articles, and email content with a consistent tone and brand voice. This AI content marketing tool is built for marketers looking to scale content fast.

With Grammarly‘s AI assistant, you can not only get your grammar and spelling checked but also get AI-powered recommendations on adjusting tone, rewriting awkward phrasing, and clarifying your messaging. It’s a must-have AI content marketing tool for polishing everything from social posts to client-facing copy.

AI is transforming email marketing — from smarter subject lines to hyper-personalized content, automated segmentation, and performance optimization. These AI tools for email marketing help marketers craft emails that not only look great but also convert, whether you’re nurturing leads, launching a product, or running a seasonal campaign.

Mailchimp‘s AI tool for email marketing features smart subject line suggestions, content generation, and performance predictions that help you craft better campaigns faster. It’s perfect for scaling up branded emails and newsletters.

Klaviyo uses AI to create precise customer segments, automate email/SMS flows, and run performance-boosting A/B tests with peer benchmarks. E-commerce marketers seeking high ROI find Klaviyo to be a top choice of AI tool for email marketing.

Jacquard generates high-performing, personalized email content based on data signals, including behavior, preferences, and performance trends. It’s ideal for marketers who want to go beyond generic blasts.

AI marketing automation tools let you nurture leads, personalize messaging, and coordinate actions across email, social media, and CRM without manual effort. These AI-powered platforms help marketers boost efficiency while delivering a seamless brand experience across every customer touchpoint.

Here’s one that’s been around forever but has new Ai features that make it worth another look. HubSpot lets you build automated workflows for emails, lead nurturing, sales pipelines, and even customer support — all synced with your CRM. This AI marketing automation tool is ideal for those who require an end-to-end system to scale their campaigns.

ActiveCampaign supports multichannel automation (email, WhatsApp, SMS, site tracking) with smart segmentation and predictive sending. It’s especially effective for high-touch campaigns or global audiences.

AI tools can also support your broader campaign workflow, helping you design better ads, track performance, organize ideas, and even manage your time. These tools give creative marketers the behind-the-scenes boost they need to stay sharp, strategic, and ahead of deadlines.

Need to generate some ad creative quickly? AdCreative.ai automatically generates high-performing ad visuals and copy based on your goals and audience data. It’s perfect for scaling campaigns quickly or A/B testing visuals.

Brandwatch uses AI to analyze audience sentiment, brand mentions, and competitor trends across social media and the web. It’s ideal for campaign planning, message testing, or monitoring live feedback.

Notion AI helps you organize campaign ideas, generate copy, create briefs, and build content calendars — all in one collaborative hub. It’s beneficial for content-heavy teams or solo marketers.

Moving on from Notion, the similarly-named Motion uses AI to auto-schedule your tasks, block focus time, and manage shifting priorities. It’s great for creative marketers juggling multiple projects.

For creative marketers, AI-powered imagery and video tools enable you to produce high-quality content more quickly and easily than ever. Whether you’re building moodboards, generating stylized content, making animations, or editing video, these AI marketing tools help you deliver professional results without starting from scratch.

Transform your content with arting.ai’s video face swap. With one-click AI tools, you can create photorealistic face swaps, remove watermarks, and enhance video quality. Perfect for social media, memes, or marketing, Arting’s intuitive platform delivers professional results without sign-ups, ensuring privacy and ease for all creators.

Firefly Boards is the generative AI-first approach to moodboarding. It allows you to quickly visualize ideas early and stage visual directions by using words, photos, sketches, and graphics.

Talking-head videos just got more futuristic. Synthesia can transform your script into professional talking-head videos using realistic AI avatars that can speak multiple languages. It’s perfect for explainer videos or product intros.

Animate AI Pro helps you create episodic animated videos with consistent characters and storylines using AI. It’s ideal for branded content series or educational campaigns — great for marketers looking to build a narrative arc over time.

Pika Labs transforms text or static inputs into dynamic videos with cinematic effects, transitions, and mood. It helps create engaging visuals for product teasers or social posts, especially when you want a hyper-stylized or surreal look.

Here’s a new way to edit video. With Descript, all you have to do is edit the transcript — cut, replace, or generate clips just by typing. It’s an incredibly efficient way for creative marketers to work with interviews, tutorials, or reels, and its new Underlord feature allows AI to co-edit based on your goals.

ElevenLabs produces incredibly lifelike voiceovers with tone control and emotional nuance, and it can even clone a specific voice. Great for character-driven content or consistent voice branding.

LALAL.AI separates vocals, drums, and instruments from any audio track with studio-grade precision. Marketers can use it to remix tracks, clean up audio for reels, or extract voiceovers.

Podcastle’s Magic Dust tool automatically removes background noise, levels volume, and enhances vocal clarity in recordings. It’s ideal for cleaning up podcasts, interviews, or voiceovers.

We’ve explored 30 of the best AI tools for marketing, spanning different areas like social media marketing, campaign support, and content creation. The message is clear: AI isn’t here to replace you; it’s here to help you work smarter, faster, and more creatively.

Whether you’re part of an in-house marketing team, working at an agency, or managing content for a fast-growing brand, adopting AI doesn’t have to be overwhelming. Test tools that fit your workflow, build your AI confidence over time, and use automation to free up energy for the creative work that truly matters.

To learn more, explore AI in branding, AI for video editing, AI video prompts, AI art prompts, and other AI trends for creative marketers. Explore Envato’s AI stack to get all the leading generative AI tools in one place, with no need for multiple subscriptions.