10 exciting AI marketing trends to watch in 2025

As the AI revolution gains momentum, you might ask yourself, “What’s next?” It’s a valid question—especially for creative pros who are feeling the heat about how AI will impact their craft.

Once a futuristic fantasy, Artificial Intelligence (AI) has now woven itself into our daily lives, transforming everything from how we design websites to how we shape brands. And guess what? Creative minds are already harnessing AI to amplify their work and spark innovation!

In this article, we’re diving into the latest AI marketing trends and predictions, exploring how this tech titan will influence our creative endeavors in 2025 and beyond. Buckle up; it’s going to be an exciting ride!

Hiring for a job? Looking for one? Odds are, you’re going to encounter AI, whether you know it or not. This is a classic demonstration of what AI can do. Why? Because it’s doing two things. First, it’s automating tedious manual work that real people used to do. Second, it improves human capabilities by removing bias.

Many companies get hundreds—or even thousands—of applications for just one role. Think how long it takes for a real person to read through them (if they read them at all). AI can automate the process, finding well-qualified candidates in seconds, not weeks. You’ll see a common theme with many AI industry trends like this: AI is automating manual human labor.

HR-focused AI tools like Deel and Marlee can automate an array of HR functions. In hiring, AI can also remove human bias. By reading applications and resumes, it can determine the best candidates via strictly skill-based criteria. Let’s face it: many job decisions are made due to human biases. When used well, AI can transcend these to ensure the best person gets the job.

AI has proven to be immeasurably helpful for hiring managers. In 2025, we’ll see it continue to grow and expand—we may soon see AI being used to make job offers, onboard candidates, and more.

AI isn’t only helping hiring managers. Looking for a new role? AI job search tools are the wave of the future. Gone are the days of typing in random job titles and finding a list of (increasingly unrelated) matches. With these AI industry trends in 2025, it’s easier than ever to find roles perfectly matched to your unique skills and experience.

More job applicants use generative AI (GenAI) to write more effective resumes and cover letters. First and foremost, they look and read better, and second, they can get past ATS and other screening systems.

AI also automates the creation of job applications tailored to specific job descriptions. Then, there are AI tools to help applicants optimize their digital presence, such as their LinkedIn profiles. Try it yourself, and you’ll be wowed by the benefits. This is a win-win: save time while generating a better outcome.

Try generative AI for interview prep, too. Wondering what your interview questions will be? Get AI to serve a list of possible questions, and practice your answers. Find a suitable model, and you can even simulate interviews and get feedback based on your responses. It’s a risk-free way to prepare to ace any interview.

If that’s not enough, job seekers can try another AI app trend: AI-driven virtual career advisors. Available 24/7, these can answer career-related questions and give personalized career counseling. As with other AI apps, they can continuously learn and adapt to the individual needs of the job seeker.

There’s already a term for it: “AI marketing”, or using AI in different marketing activities. GenAI is already being used to create text, images, video, and audio content in response to prompts. As one of the latest AI trends, you’ll see marketing use of AI explode in 2025.

Envato’s AI ImageGen tool, for example, makes it easy for marketers to generate all the branding collateral they need for a campaign with simple text prompts. You can learn how to use AI ImageGen in our post on 11 ways to use ImageGen to elevate your creative projects.

Marketers and communicators have been using GenAI to create everything from blog posts and videos to advertising copy and promotional materials.

And AI marketing trends indicate that it’s only improving. The next generation of GenAI is “multi-modal.” These AI systems can accept different types of inputs and produce various forms of output as well. For example, a mobile app can receive input in speech and images and respond through spoken word, images, and video.

AI apps are also increasingly used in other aspects of marketing and communication, including:

Don’t think of AI simply as a website you go to and get answers to prompts that you type in. While it indeed is that, AI is really so much more. The 2025 AI trends clearly show that AI will permeate all our lives. It naturally follows that it won’t just be a tool found on our computers. No, AI will be everywhere—and it already works to boost productivity, happiness, and engagement.

The Internet of Things (IoT), or physical objects connected to the Internet, will soon give way to “the Artificial Intelligence of Things” (AIoT). AIoT can help us become more productive, engaged at work, and happier overall. Everything from wearable devices to home appliances and your vehicle can have AIoT.

The smartwatch that tracks your activity level, heart rate, and sleep and reminds you to stand up and drink water? That’s just one example.

Another example is a time tracker. It runs in the background while you work. It monitors how much focused time you’ve got every day or week, reminds you of messages needing a response, and so much more.

From collaboration and goal-setting to work-life balance and mental health, AI-driven applications continue to grow. If you can think of it, there’s probably an AI app!

Contrary to some popular beliefs, not all jobs can be done by AI. But nearly any job can be done better in collaboration with AI! Don’t fall into the trap of thinking AI is a direct replacement for human effort. Instead, it’s an intelligent tool to work better, smarter, and more efficiently.

This is what’s known as augmented working. It’s already becoming widely used in health and medicine, for example. Doctors are using AI to help them make more accurate diagnoses. In operating rooms, “surgery assistants” are helping surgeons with suturing and tissue manipulation.

“Some people call this artificial intelligence, but the reality is this technology will enhance us,” says Ginni Rometty, former CEO of IBM. “So instead of artificial intelligence, we’ll augment our intelligence.”

Think about it: if these latest AI trends work in hospitals, they can surely help you in your own work. The key here is to think creatively. Need a boost on insights, data analysis, or task automation? There’s likely a GenAI tool suited to your needs.

Companies are embracing AI industry trends in the realm of customer service. If you’ve logged onto your bank’s website, favorite store, or even food delivery service, you’ve probably found an AI chatbot already. What do these mean to you?

AI chatbots can give faster and more accurate responses and do it at a lower cost to businesses. While some specialized inquiries may yet require human intervention, the majority of others really don’t. AI systems can draw from a broad knowledge base. What’s more, they can learn from interactions and become more intelligent, more accurate, and more reliable day by day.

AI can also give customers a more personalized experience. GenAI shopping advisors are an excellent example of trends in AI in this area. Walmart has already unveiled various AI-powered experiences for its customers. This includes AI-enhanced search to offer more relevant results when you search their site.

There’s also a GenAI assistant to help with more complex purchases. You can even explore augmented reality (AR) tools to help you buy the right furniture for your space! In real time, you can see a new sofa or table previewed live in your home. AI-powered try-on tools even let you see how specific makeup products would look on your face.

AI systems are growing by leaps and bounds. Small wonder that the AI market is expected to grow twentyfold by 2030. Increased investments, research, and development of AI technology mean it continues to improve. For example, AI “hallucinations”—false or incorrect responses from GenAI—may soon become a thing of the past.

You can also look forward to increased integration of AI into every aspect of our lives. Imagine multi-modal and multi-sensory applications. Everything from your eyeglasses to your shoes may soon have AI.

Other exciting AI marketing trends include the move from GenAI to “Agentic AI.” These AI agents are more advanced because they have more autonomy and proactivity. GenAI simply responds to human inputs or prompts. However, Agentic AI can “understand their environment, set goals, and act to achieve those objectives without direct human intervention.”

Better features and increased use of AI-powered tools may fuel fears of AI taking over human jobs. However, these new applications will also create more AI-related jobs, ranging from software engineers and data scientists to AI engineers and computer vision engineers.

Other AI-related jobs include business intelligence (BI) developers, AI research scientists, deep learning engineers, and more. And let’s not forget that AI apps will always need a sales force and marketing team. Plus, AI prompt writers and engineers will have plenty of opportunities.

“Nobody phrases it this way, but I think that artificial intelligence is almost a humanities discipline,” says Sebastian Thrun, computer scientist, CEO of Kitty Hawk Corporation, and chairman and co-founder of Udacity. “It’s really an attempt to understand human intelligence and cognition.”

Contrary to popular belief, the public is increasingly accepting AI interactions. According to a Pew Research survey on US adults’ perceptions of AI, 45% of respondents are equally concerned and excited about AI applications, and 18% are more excited than concerned. The latter are excited about the time savings and efficiencies that AI can bring. They’re also focused on how AI can make work safer and easier. On the other hand, 37% are more concerned than excited.

In 2025, AI still poses significant concerns. These center on the potential loss of jobs, privacy encroachment, and loss of human connection.

Most of us first became aware of AI when ChatGPT arrived. Indeed, this was the first “mass-market” AI productivity chatbot. But it’s long since stopped being your only option. Indeed, countless GenAI LLM (large-language models) are out there today.

Now, you can choose from ChatGPT, Llama, Anthropic’s Claude, and so many more. What this really means is a rise in competition. And as with any industry, this robust competition is working to improve each product. It’s hard to read a tech newsletter these days without finding out about an improved release of a popular AI LLM, and new tools are emerging on the scene seemingly daily.

With AI’s explosive growth, expect to see more models arriving in 2025. As AI industry trends focus on broad adoption and more innovative results, new tools will move into the existing AI space. Each model has its strengths and weaknesses, and you’ll constantly have new options.

Existing tools—like ChatGPT—will continue to evolve and improve. Of course, much of this is thanks to the tireless work of developers, but AI can learn independently. The more these models are used, the better they’ll get, and the more we’ll see AI marketing trends grow and develop in the years to come.

As mentioned, AI isn’t just something you log into and use. It’s growing in adoption all over the map—including in your favorite legacy apps and your favorite devices. Google launched its Gemini tool months ago. It’s integrated across Google’s search tools, apps, and mobile devices.

Microsoft arrived with Copilot, an intelligent AI assistant. AI has already been powering the popular Bing search engine. Now, it’s come to Microsoft’s 365 suite of productivity apps. Yes, you can use AI on your Excel spreadsheets and PowerPoint documents! It’s both a standalone tool and a smart virtual assistant. For example, you can ask it to summarize a presentation or clean up an Outlook email to be more readable.

While late to the party, Apple is also entering the GenAI world. Coming in fall 2024 is Apple Intelligence, an upgrade to the legendary Siri virtual assistant that promises to transform users’ interactions with the world’s most popular smartphones and tablets.

You’ll see generative AI trends like these more and more in 2025. The fundamental truth is this: app developers can’t afford to be left behind. AI will be adopted on a growing basis across every app and software suite imaginable—even those you’ve been using for decades.

A famous adage reminds us that “great power comes great responsibility.” This sentiment long predates AI, and yet, it applies perfectly. With the massive rise in AI comes a new awakening of awareness. Like any new technology, AI brings tremendous risks of abuse and misuse. A social consciousness around AI’s responsible and sustainable use continues to grow. It’s one of the 2025 AI trends most worth eyeing.

Concerns span a variety of topics. A leading worry lies with the fairness of AI models. Many of us saw unsettling headlines featuring disturbing results from popular large-language models. Plus, some tools quickly began delivering biased results to specific inputs.

Privacy is another critical concern. What really happens to the inputs you feed AI? Is your data safe if you’re training a large language model by interacting with it? And what about the environmental impact of the massive server farms required to power AI models in the first place?

All of these concerns are very real. Those of us using AI now are on the cutting edge of a new wave. The key is mindfulness and thoughtfulness. By working together, you can become part of the solution. AI brings great dangers but immeasurable promise. With responsible use and growing awareness, we can help make it a transformation tool, not destruction.

AI is an exciting field growing in features, applications, and acceptance every day. It’s already pervasive in our daily lives and’ll only continue to impact various aspects of business and work.

As with any tool, AI has both benefits and drawbacks. On one hand, it makes many tasks easier, safer, and faster. On the other hand, it raises concerns over job losses, privacy, and accuracy.

You’re now aware of AI marketing trends and how they’ll affect your personal and work lives. Think of it as your day-to-day assistant that can make tasks easier, freeing up your creative muscle.

To simplify your creative life, take advantage of the excellent library of millions of creative assets at Envato, your one-stop creative solution. And check out our posts on how to use AI for your video projects and using AI for optimizing your copywriting.