How to Be a Copywriter – 7 AI-Powered Writing Tools to Help Optimize Your Copy

Knowing how to craft well-written, engaging copy is just that – a craft. Many of us have spent hours poring over word after word, sentence after sentence, trying to come up with copy that’s engaging, SEO optimized, and resonates with our target audience.

In this day and age, everyone needs good copywriting skills. Whether you’re a freelancer writing copy for your website, a marketer writing social captions, or a business owner writing product or service descriptions, knowing how to communicate effectively and concisely while engaging your audience is something every creative should know.

Want to learn how to get your copy just right? Read on to discover the 7 top AI tools for optimizing your copy in just a few clicks.

AI writing tools have evolved to the point where they can assist users with everything from proofreading and copyediting to SEO optimization and even advanced copywriting tasks. AI can help you transform your writing process and perfect your digital marketing strategy, giving your content the much-needed boost to rank higher on search engines. Here are some benefits of using AI copywriting tools. 

Higher search engine rankings translate into more visibility, increased website traffic, and a larger pool of potential customers.

AI-powered tools help you achieve these higher rankings. They often offer content optimization, keyword research features, and in-depth search engine optimization (SEO) analytics. 

AI-powered writing tools can help you:

AI content creation tools now often have natural language processing capabilities and understand nuances like style and tone to help you deliver the perfect content for your audience – from blog posts to service descriptions.

AI writing tools can also provide an analytical overview of your content creation process, pointing out areas of improvement to ensure your text aligns with the best practices for SEO. 

For example, an AI tool can research and suggest keywords, titles, and meta tags that should make your website rank better on websites. They can offer advice on content structure, linking strategies, and readability so you can tweak your site to perform exceptionally well on search engines.

Using AI writing tools to optimize your website text means better rankings, yes, but also a better bottom line. The cost of hiring a team of content writers and SEO specialists can quickly add up. With AI tools, your team can be leaner and more efficient. AI won’t replace your human writers and SEO experts, but it can help them get more done with your digital marketing budget.

These tools can help you create high-quality content that captivates your audience and persuades them to take the desired action, such as signing up for a newsletter, purchasing, or filling out a contact form. As a result, you’ll notice increased leads and conversions — the primary drivers of revenue growth.

Gone are the days of searching for the perfect phrase or keyword. AI writing tools have advanced algorithms that do the work for you. 

AI writing tools can:

In essence, AI writing tools do not merely help you write — they help you write better, faster, and smarter. They empower you to focus on the things that truly matter in your business while they take care of the nitty-gritty stuff.

It’s not only writing tools that can make you a more efficient writer, though. AI audio transcription can significantly speed up the process of transcribing an interview or meeting. These tools can automatically transcribe conversations in real-time, so you can start crafting copy straight away, rather than spending hours pressing play and pause on a Dictaphone.

AI assistants don’t just save you time; they can also significantly improve the quality of your website copy. Creatives are often so involved in our work that it can be difficult to spot our errors. AI writing assistants offer a pair of fresh eyes on your content, pointing out areas that need improvement you might not have noticed otherwise.

These tools make your content more engaging, clear, and concise, ensuring your content is free from errors and rich in variety and readability. For instance, they can:

AI writing tools can also help you cater to a global audience by assisting with translation. They can translate your content into various languages, ensuring it remains accurate and keeps its original tone and meaning. This way, you can expand your reach without being concerned about the caliber of your content.

Whether you’re looking to enhance your writing style, optimize your text for search engines, or translate your content for an international audience, there’s an AI tool for that. Here are 7 top AI tools to improve your copy in just a few clicks. 

Ludwig is an AI writing assistant. At its core, it’s a search engine that finds and presents phrases and sentences from reliable sources that match your input text. With Ludwig, you can perfect your writing by understanding how others use specific phrases in context.

For example, if you’re unsure about the proper usage of a term, Ludwig provides numerous examples from other reliable sources. This way, you can check if you’re using the phrase correctly and adapt it accordingly. This contextual approach makes your writing more accurate and increases authenticity and credibility.

Pro-tip: You can use Ludwig to translate your website copy into other languages to reach a whole new audience.

Ludwig’s translation feature provides highly accurate translations in several languages and examples of the phrase in different contexts, ensuring your translated content is correct and contextually appropriate.

With Ludwig, your writing process becomes more straightforward and more effective, giving you the confidence to write better content faster.

If you’ve ever struggled to make text sound natural or convey your thoughts effectively, Wordtune is the tool for you. It’s an AI-powered writing companion that can help you rephrase your sentences to make them clearer, more engaging, and more authentic.

Wordtune can help with:

Wordtune uses advanced AI to understand the context and meaning of your sentences and then offers alternative ways to express the same idea. The tool presents different tone options – allowing you to choose between formal, casual, shorter, or longer.

With Wordtune, you can confidently articulate your thoughts in a way that resonates with your audience. It’s also great for seasoned writers looking to add variety to their work or overcome writer’s block.

Wordtune isn’t just for sentence-level improvements, either. It can also help you rephrase entire paragraphs, making your text more concise and engaging. It works in multiple applications, too. Whether you’re replying to an email in Microsoft Outlook, building a blog post in Microsoft Word, or writing a social media update in Google Docs, Wordtune can help you optimize your writing for maximum impact.

Another fantastic feature of Wordtune is its ability to suggest words and idioms to make your writing sound more natural. The tool can also detect tone and sentiment, ensuring your content aligns with the intended mood and message.

Overall, Wordtune can be transformative for anyone who wants to optimize their writing and create content that genuinely connects with their audience.

Surfer is a comprehensive SEO suite of tools that combines keyword research, content creation, and auditing, all driven by powerful AI. It’s known for its excellent keyword research tool to help you identify relevant key phrases to include in your content that help SEO.

Surfer’s Content Editor is your guide to SEO-friendly writing. The tool provides real-time SEO suggestions and keyword usage recommendations as you type, which is incredibly useful for SEO-optimizing your site and achieving higher rankings. Imagine crafting a blog post and having an expert whisper the best SEO strategies in your ear – that’s what Surfer’s Content Editor does.

Moreover, Surfer offers an AI Outline Builder, which structures your text with relevant headings and questions. It takes the guesswork out of creating an SEO-friendly framework for your content, saving you valuable time.

Surfer’s Audit feature is your key to higher rankings. It helps you identify SEO errors in your existing website copy and provides actionable insights to increase organic traffic, even suggesting internal links and competition analysis.

Surfer can be your ultimate companion for improving your website’s search engine rankings and, in turn, increasing visibility and engagement.

Looking for an AI-powered SEO tool that does all the heavy lifting for you? Meet WordLift. It helps you organize and optimize your content for search engines, making it richer and more engaging.

WordLift works by creating a custom knowledge graph for your website, adding structured data to your content. This data feeds search engines valuable information about your site to improve your search rankings and website’s visibility. 

It also enriches your content with relevant media, links, and contextual information from various sources to make it more informative and engaging. 

WordLift also adds discovery and recommendation widgets to your site to improve user experience and help visitors navigate your website, leading to more engagement and higher conversions.

Overall, WordLift enhances your SEO strategy and takes your digital marketing efforts to the next level.

Perplexity AI is an innovative tool that redefines creating and optimizing website content. Launched by OpenAI and other leading tech companies, Perplexity AI is half search engine, half AI chatbot. Its key features leverage advanced natural language processing to provide accurate and comprehensive responses to your queries.

What sets Perplexity AI apart is its ability to act as an innovative, fast, and powerful search engine that can:

It’s like having a knowledgeable research assistant at your side, ready to help you with content creation and optimization.

The tool’s usefulness goes beyond just providing answers. It can assist you in optimizing web content by generating SEO-friendly meta descriptions and blog titles. 

Perpexity AI can identify suitable websites for building backlinks (links to your website). The more high-authority links you have to your site, the higher your search engine rankings will be. Armed with this list, you might reach out to the websites to establish a connection and propose a mutually beneficial collaboration, such as a guest post.

And it doesn’t end there. Perplexity AI can efficiently generate succinct summaries and rephrase text, making it a valuable tool for creating high-quality content and avoiding plagiarism.

Perplexity AI maintains your writing’s originality and prevents plagiarism by generating alternative versions that capture the essence of your message with different phrasing.

Bureau Works is a Translation Management System (TMS) that supports 200 languages and streamlines multilingual content creation through advanced AI integration.

Harnessing the power of AI-driven machine learning, it delivers context-sensitive translations that ensure both accuracy and consistency across a variety of content types. With robust workflow management features and integrations with platforms like GitHub, AEM, Drupal, Slack, and Zendesk, Bureau Works centralizes project oversight, automates workflows, manages permissions, and enforces quality control—all from a single intuitive interface.

Additionally, the platform’s advanced terminology management tools track terms, contributors, and usage, while identifying inconsistencies to maintain brand integrity and enhance SEO performance.

Bureau Works provides everything needed to elevate your multilingual content strategy with precision and efficiency.

Smartling takes the complexity out of managing multilingual content so you can achieve faster translations, more efficient workflows, and optimized customer experiences.

In today’s interconnected world, businesses and content creators aspire to reach a global audience. But to truly resonate with diverse audiences, content needs to be more than just translated—it needs to be localized, capturing not just language but context, tone, and cultural nuance. Enter Smartling, the groundbreaking solution for all your translation and localization needs.

With Smartling’s state-of-the-art platform, you can automate and streamline the translation process, ensuring consistency, accuracy, and a faster time-to-market. Whether you’re dealing with websites, mobile apps, or marketing collateral, Smartling ensures that your content feels native, no matter where it’s read. Their intuitive interface coupled with a robust API makes integration seamless, allowing real-time monitoring and granular control over projects.

But that’s not all. Beyond just technology, Smartling connects you with a network of professional translators from around the globe, ensuring that your content is handled by those who understand language and culture deeply. It’s more than a translation tool; it’s a bridge to the world, enabling brands and creators to communicate authentically on a global scale. Dive into the future of content globalization with Smartling. Your message deserves to be heard—everywhere.

Writesonic is a powerful AI marketing agent that combines content creation, SEO optimization, and marketing tools in one comprehensive platform. Its AI Article Writer generates high-quality, SEO-friendly content in minutes, acting like an expert content creator at your fingertips.

The platform’s Keyword Research tool helps you uncover valuable search terms, enabling you to craft content that resonates with your audience and search engines alike. Writesonic’s Landing Page Generator creates conversion-optimized pages, taking the guesswork out of effective web design.

What sets Writesonic apart is its versatility. From email marketing to ad copy and social media content, this AI marketing agent offers tools for various marketing needs. It’s designed to streamline your content production process, boost your online presence, and drive engagement across multiple channels.

Whether you’re a seasoned marketer or a small business owner, Writesonic empowers you to create compelling, SEO-optimized content that attracts traffic and converts visitors into customers. With its user-friendly interface and AI-driven improvements, Writesonic is your ultimate companion for achieving online marketing success.

AI-powered writing tools like Ludwig, Wordtune, Surfer, WordLift, and Perplexity AI can help you produce high-quality, optimized website content more efficiently than ever.

Helping to enhance grammar, style, and tone while boosting SEO, they’re revolutionizing content creation by suggesting keywords, editing, fixing errors, and improving readability – not to mention crafting text to engage and resonate with your audience. Read more about AI for creatives.

Marketers and SEO professionals increasingly rely on these AI tools to enhance their content strategies, improve visibility and rankings, optimize SEO and content structure, and support link-building. 

Undoubtedly, AI is revolutionizing the field of copywriting, content production, and optimization. As AI evolves and improves, these powerful tools will become even more advanced and efficient, leading to a new digital marketing era. Happy editing!