Hannah is a social media strategist and content manager. Through her professional and personal journey with social media, she has become deeply interested in how online trends can influence offline culture - and vice versa. Her weekly blogs help to break down what’s currently trending across TikTok and Instagram, provide insights into why a topic or format is trending, and explain how to leverage trends for your own social media accounts. Based in Amsterdam, Hannah is also focused on tracking industry and platform changes on a global level.
