May's creative hits: MoMA-worthy cocktail cards, Marvel posters that don't suck (Saul Bass vibes!), Toblerone's awkward-eating celebration, Khaby's cool, & an iPhone film from a master. See our top picks!

Welcome to ‘What’s got us talking?’, our monthly collection of creative work that’s sparked conversation, raised eyebrows, and made us think differently.
So take a seat, grab a snack (grab us one too), and let’s dive into bold statements and works that leave a mark, from creators who dare to carve their own path.
If you’re seeking inspiration, you’ve come to the right place.
What’s got us talking — May
A Friend of Mine turns cocktail cards into wall-worthy art
Australian studio A Friend of Mine just solved the age-old problem of what to do with recipe cards after you’ve memorized the drinks. Their Cocktail Cabinet series doesn’t just tell you how to make a perfect Negroni — it makes you want to frame the damn thing.
Look at these boxes. Yellow-green meets coral orange meets powder blue meets terracotta. Each pack features a bold geometric shape die-cut right through the lid — a perfect circle for Spritz, a triangle for Aperitif, an olive for Gin, an ice cube for Whiskey. The color combinations create a visual call that’s both cohesive and completely irresistible. Seriously, these things are so gorgeous wtf.
Since launching, The Cocktail Cabinet has been stocked in stores worldwide, including the MoMA Design Store in New York City. When MoMA’s buying your cocktail cards, you’ve officially crossed from functional to iconic.
Marvel’s Fantastic Four poster channels Saul Bass and saves cinema
Marvel finally remembered that movie posters don’t have to be floating head nightmares. Their new Fantastic Four: First Steps poster strips everything down to blue, white, and silhouettes — and still says more than a dozen played-out action shots ever could.
The retro-futuristic design features only two colors: sky blue and white. Overlapping figure fours surround white silhouettes of Mr. Fantastic, Invisible Woman, Human Torch, and the Thing. It’s minimalist without being boring, nostalgic without being derivative.
The design calls to mind the art of Saul Bass, one of history’s most famous graphic designers. Bass knew that great design communicates instantly — a lesson Marvel seems to have finally internalized after years of cluttered disasters.
Toblerone confronts the struggles of eating Toblerone
Imagine all of human history — the years, the decades, centuries. The sands of time and whims of fate could’ve seen you born and live your life anywhere on this timeline of existence, and yet they chose for you to live Right Now, at the same time as Toblerone. Isn’t that beautiful?
Looking beautiful while eating a Toblerone, now that’s a tough ask, even for you. But maybe the point of life is to embrace the awkward, celebrate the struggle, and eat a Toblerone like nobody’s watching.
And that’s exactly what Toblerone’s new campaign is all about.
It doesn’t pretend consuming giant triangular chocolate is sexy. Instead, it celebrates the mouth-stretching, cheek-bulging reality of the experience.
Set to Strauss’ The Blue Danube and filmed in glorious slow motion, the ad captures people’s faces contorting as they navigate Toblerone’s infamous shape. Instead of the usual chocolate-as-seduction playbook, this campaign says: go ahead, look ridiculous.
Created by Le Pub, the campaign’s called “Chocolate Like Nobody’s Watching,” which pretty much sums up the vibe. This is what happens when brands stop taking themselves so seriously and start taking their audience seriously instead: you get gold.
Make Mami Proud’s Khaby Lame collaboration oozes effortless cool
Düsseldorf-based motion studio Make Mami Proud teamed up with TikTok legend Khaby Lame for a campaign that defines effortless. Desert heat, slick rides, ice-cold drinks — all the elements of a perfect summer ad without the usual overselling.
The studio’s signature style — clean, confident, never desperate for attention — pairs perfectly with Khaby’s keep it simple approach to content. No over-the-top theatrics, no forced energy. Just pure, distilled chill.
Working with illustrator Joost Jansen, Make Mami Proud added their secret sauce to create something that feels both polished and authentic. In a world of try-hard content, sometimes the most powerful approach is to just be genuinely cool.
Kore-eda’s iPhone short film proves constraints spark creativity
Palme d’Or winner Hirokazu Kore-eda just shot a 27-minute time-travel film entirely on iPhone 16 Pro, and the result is a story that’s whimsical, weird, and blessed with a mix of those signature Kore-eda emotional heartstring pulls. Last Scene follows a screenwriter who meets his granddaughter from 50 years in the future — a girl on a mission to save television drama itself, and of course, there’s a twist.
“I wanted this film to be natural and unvarnished, honestly capturing the fleeting moments of everyday life, and the precious things we take for granted,” said Kore-eda. The director known for Shoplifters and Monster brings his humanistic touch to sci-fi, creating something that feels both intimate and grand.
Set in the coastal town of Kamakura, the film explores themes of legacy, memory, and the bittersweet nature of time. Kore-eda uses the iPhone’s cinematic capabilities — from Action Mode for dynamic sequences to 4K slow motion for emotional beats — to create something that transcends its technological constraints.
If you have a spare four and a half minutes, the behind-the-scenes vid is pretty cool.
What’s got us talking — April
Nastia Cistakova’s femme absurdism breaks all the right rules
Dutch illustrator Nastia Cistakova doesn’t create work for the faint-hearted. Her visual language—loaded with chaotic energy, neon tones, and scrawled annotations that punch through the composition—is an intentional rejection of playing it safe.
What makes her work so compelling is how she wields absurdism and satire as tools to tackle complex subjects. From video games starring potatoes experiencing existential crises (ha, same) to fragmented memory installations featuring over 40 pieces, Cistakova creates worlds that are both weird and sharply insightful.
“I want to explore different types of mediums, such as film and dance, alongside illustration,” she says. And frankly, we’re incredibly here for it—especially if it means more of her signature blend of humor and electric visual storytelling that cuts through the noise.
Her advice for emerging artists? “Invest in your confidence—not in a way that makes you unreachable or arrogant, but in a way that makes you know your worth and your talent.”
Words to create by. (Take note, potato).
Soundboks rebrands from tech to lifestyle with bold red refresh
Danish audio brand Soundboks has transformed from tech company to cultural instigator with a rebrand that refuses to be background noise. Their new visual identity trades safe consumer electronics vibes for something with actual pulse—a color palette headlined by “Ecstasy Red,” backed by “Smoke White,” “Pit Charcoal,” and “Rave Purple.”
The genius lies in how they’ve translated their punk attitude into sophisticated design language. Their new basemark draws from both product silhouette and the number 11, creating a symbol that whispers minimalism but screams attitude.
As Creative Director Alastair Oloo explains, the result is a lifestyle identity that puts people and moments first—captured with the grainy authenticity of film that makes you feel the bass even in still images.
It’s brand evolution done right: keep your rebellious core while growing up just enough to expand your cultural footprint. This is how you shed your skin without losing your soul.
Eric Kogan turns NYC’s split-seconds into visual poetry
NYC-based photographer Eric Kogan takes pictures, sure, that’s technically correct. But if you want to be even more correct, you could say Eric Kogan stalks serendipity in the concrete jungle, capturing fleeting moments before they vanish. Does that sound pretentious? Absolutely. But sometimes you gotta be a tad pretentious when describing something so damn cool.
Kogan has developed an uncanny ability to spot visual coincidences hiding in plain sight: clouds perfectly crowning buildings, reflections creating (almost) impossible symmetry, and urban accidents that feel orchestrated.
What’s most striking is how his work requires both split-second timing and infinite patience. There’s no digital trickery here—just a photographer who’s mastered the art of being in exactly the right place at precisely the right moment.
The lesson? Slow down, look up. The extraordinary is hiding in plain sight.
MUTI’s ‘Glazed & Confused’: where digital meets ceramic
Cape Town creative studio MUTI has turned its illustration prowess into something unexpectedly tactile with Glazed & Confused—a collection of 3D-rendered ceramic pieces that exist purely in the digital realm (for now…).
The studio’s signature vibrant style wraps seamlessly around these virtual vessels, creating objects that beg the touch despite being just pixels on a screen. What’s most compelling is how they’ve maintained their distinctive visual language while jumping dimensions. Not an easy feat—just ask any Sonic fan circa 2020.
Since 2011, MUTI has refused to be boxed in, moving fluidly between disciplines. This project represents their restless creativity—crafting impossible objects that exist between the digital and physical worlds.
The dream? To see these designs as actual ceramics someday, bringing their digital imagination into the physical world.
FKA Twigs directs Away’s transformative journey
Away’s new campaign “Travel Changed Me” skips the sunset selfies and goes straight for the soul. Co-directed by FKA Twigs and Jordan Hemingway, this short film follows a woman through Bangkok where a Thai boxing match becomes her turning point. No “Eat, Pray, Love” moments here—just raw capture of that instant when travel rewires your circuits.
Film nerds, take note: Academy Award-nominated cinematographer Lukasz Zal shot this on 35mm, giving the footage that textural quality digital just can’t fake. The grain and color depth add the perfect visual grit to match Bangkok’s sensory overload—especially during the Muay Thai sequences where every bead of sweat feels visceral.
The piece perfectly captures the sentiment that while your luggage holds your clothes, it’s your experiences that pack the real punch. In a world of identical played-out travel content, this campaign actually remembers why we bother leaving home in the first place.
What’s got us talking — March
Pedro Pascal + Spike Jonze + AirPods = Pure magic
What happens when one of the most charismatic actors of our time teams up with a visionary director? A heartbreakingly cool short film, apparently. Spike Jonze has once again flexed his storytelling muscles, directing a dreamlike ad for Apple AirPods 4 starring none other than Pedro Pascal.
Fresh out of a breakup, Pascal finds solace in music, using his AirPods to tune out the world — levitating above city streets in an ethereal, gravity-defying escape.
It’s a masterclass in visual storytelling, sound design, and emotional gut-punches wrapped in Apple’s signature sleekness. If this doesn’t make you want to blast your sad playlist while floating midair, we don’t know what will.
Ayla’s minimalist branding packs a punch

Minimalism? Soothing. Minimalism with a side of edge? Aesthetic perfection.
Ayla’s new branding and visual identity is a love letter to bold simplicity, blending sharp typography, sleek layouts, pops of color, and just the right amount of personality.
A brand designed to stand out without screaming for attention, Ayla’s aesthetic overhaul proves that sharp, clean design can still come with attitude. It’s modern, it’s fresh, and it’s got us seriously reconsidering our own font choices (Helvetica, who?).
Meet Heavy: Guadalajara’s creative powerhouse
Heavy by name, heavy on impact. This Guadalajara-based design studio is all about human-centric branding, and its work is a feast for the eyes (and the heart).
They take the time to understand the soul of a brand before translating it into killer visuals and storytelling. The result? Identities that feel like living, breathing entities rather than just pretty logos. If you love design that moves people, Heavy Design Studio gives weight to any design — and is 100% worth keeping on your radar.
Seattle Chocolate Co. gets a rebellious rebrand
New name, new look, same delicious mission. Seattle Chocolate Co. is now Maeve — and the glow-up is real.
Designed by New York creative studio The Young Jerks (their words, not ours), this rebrand ditches the familiar in favor of something bolder, sleeker, and undeniably chic-er. With packaging that practically jumps off the shelf and a visual identity that oozes confidence, Maeve sets the stage for a new, edgy era of sweet treats.
Honestly, we’d buy these for the packaging alone. The fact that the chocolate is also unreal is just a (delicious) bonus.
And oh my look at the time! We simply must be on our way. Don’t cry because it’s over; smile because it happened. So, until next time, keep creating, questioning, and finding inspiration in unexpected places.
And if you’re a potato facing an existential crisis, keep going—the sun’s never down for long, trust us.
Ciao!



