Not every beautiful filming spot goes viral, so what is it that makes a place into an Instagrammable magnet for travelers and influencers everywhere?
Iconic movie locations have become the ultimate pilgrimage sites for Instagram and TikTok users. From Outlander in Scotland to the Joker stairs in the Bronx, these spots are social media gold. But how did this happen? What makes these cinematic settings so captivating?
We’re exploring the world of famous movie locations, uncovering their popularity and impact on travel trends. Forget just watching a film; today’s audiences want to experience the magic firsthand. We’ll reveal the stories behind these destinations and share tips for capturing your own movie-inspired moments. Whether you’re a traveler, photographer, or film enthusiast, join us as we discover how to nail your next movie shoot location.
What makes a movie location Instagrammable?
- Visual drama. Cinematic spots are a vibe: moody lighting, dramatic backdrops, symmetry that works for the grid… you get the idea. These famous movie locations offer ready-made aesthetic appeal.
- Pop culture credit. Fans rush to relive their favorite scenes if a movie makes it big. This drives traffic to iconic movie locations.
- Recreateability (definitely a word). Something distinctive that’s easy to replicate will be replicated by thousands! Who hasn’t stood at the end of a ship with their arms out like they’re on the Titanic? It’s the appeal of interacting with famous movie locations directly.
- Discovery. It sounds like the opposite of what we’re saying, but when people feel like they’re discovering a “hidden gem” among iconic locales, they’ll flock to get there before their friends do.
7 Instagrammable movie locations that everyone loves—and why!
1. The ‘Joker stairs’, West 167th Street, the Bronx, New York City. From Joker.
You’ve undoubtedly seen these steps appear if you’ve scrolled through TikTok: tons of creators doing the Joker dance on them. They also make it into the sequel, Joker: Folie à Deux.
- Why does it work? They’re urban, gritty, and have a great mood for photographs or videos.
- Pro tip: Visit early to get them without people.
2. Skógafoss waterfall, Iceland. From Thor: Dark World.
OK, it’s not like Skógafoss wasn’t famous before. Like many of Iceland’s stunning features, it’s well-known and well-visited, but many people became aware of it through films or shows like Thor: Dark World, Interstellar, and Game of Thrones.
- Why does it work? It’s a stunning location, but the size and scale make it impossible not to look cool when standing in front of it.
- Pro tip: Bring a waterproof jacket, and visit at golden hour for the best light.
3. Dubrovnik, Croatia. From Game of Thrones
As the setting for King’s Landing, the stone-paved streets of Dubrovnik became a global hotspot almost overnight.
- Why does it work? Again, it’s beautiful, but it’s also very cinematic with the huge walls and cobbled alleyways—not to mention those epic sea views.
- Pro tip: Try quieter areas like Fort Lovrijenac for a more laid-back shoot.
4. Midhope Castle, Abercorn, Scotland. From Outlander
To fans, it’s Lallybroch, Jamie Fraser’s family home in Outlander. With its rugged stone walls and romantic vibes, Midhope Castle is photo and video gold for lovers of the show.
- Why does it work? Who doesn’t love a castle? It’s a timeless aesthetic showing Scotland’s rich history while you channel your inner Claire or Jamie. Sassenach!!
- Pro tip: The castle is closed during winter, so check seasonal opening hours before you make the trip!
5. Café des Deux Moulins, 15 rue Lepic, Paris, France. From Amélie
This Montmartre café became famous as Amélie’s workplace in the 2001 French classic film of the same name. It has vintage decor and a quintessential Parisian vibe.
- Why does it work? If you’re a fan of the film, it’s an instantly recognizable Instagrammable location, plus you can get a coffee—what’s not to love?
- Pro tip: Order the crème brûlée and grab a photo or video of you cracking the top with a spoon—it’s what everyone does!
6. Petra, Jordan. From Indiana Jones and the Last Crusade
This UNESCO World Heritage Site has appeared in tons of films, but maybe most notably as the home of the Holy Grail in Indiana Jones and the Last Crusade. Petra offers a breathtaking mix of history and adventure.
- Why does it work? The architecture is jaw-dropping, and the surrounding desert landscapes add to the drama.
- Pro tip: Arrive early to avoid the midday heat and the crowds.
7. Lake Pichola, Rajasthan, India. From Octopussy
This artificial lake has been developed over a very long period to become a favorite for luxury travelers, particularly the palace on the island, as seen in Octopussy.
- Why does it work? It’s very cinematic, with the grand opulence of the palace reflecting on such a large body of water.
- Pro tip: Book a sunset boat ride to take advantage of the water’s colors and get unobstructed views of the palace.
The effect of Instagrammable movie locations
It’s not all photos and poses when it comes to famous movie locations blowing up on social media. There are other considerations to think about…
- Overtourism: Fans can turn quiet spots into a hive of activity, which might be great for local economies but can sometimes be overwhelming for locals and put a strain on services.
- Environmental damage: Many famous filming spots are natural landmarks and aren’t designed to handle large crowds. Foot traffic, littering, and people going off the path can all harm delicate ecosystems.
- Cultural dilution: If a small village or landmark becomes very tourist-heavy, it can become almost a “theme park,” pushing out local businesses for souvenir shops and tours. Many places are capping visitors or limiting tours.
- Over-saturation: As more people head to a location, there’s a risk of over-saturation, with unique or special things being seen repeatedly.
How to nail your movie location shot
Feeling inspired to chase down your favorite movie backdrop? Here’s how to make the most of it.
- Research. Find the exact spot. Filming locations can be hard to pinpoint, so get on Google Maps and work it out before you get there so you don’t waste time.
- Timing is everything. If you can, avoid crowds by going early in the morning, during off-season, or even at night.
- Try to be unique. Even though you might be doing something tons of others have already done, try to put your own spin on it!
- Gear up. Bring the right equipment. Do you need a tripod? Can you bring a drone (check local laws)? Plan ahead.
- Be respectful. Be mindful of locals, nature, and other tourists.
When you’ve captured the ideal shot or footage, save yourself some time by using an Instagram template to enhance it.
Fashion and style at Instagrammable movie locations
When it comes to getting the perfect shot at a filming location, it’s not just the backdrop that matters—if you’re aiming for recreation, it’s what you bring to the scene, too! More visitors to movie spots embrace themed outfits and stylized looks inspired by the films.
Dressing for a location doesn’t just create an overall great look—it’s also a more immersive experience for fans who want to get into the world of their favorite shows. Lovers of the show Outlander have dressed in kilts and other Scottish dress when visiting Instagrammable movie locations in Scotland, but it doesn’t always have to be period-accurate either. For example, any sleek suit (à la James Bond) would work well in any of the locations from Bond films.
Many TikTok and Instagram creators are doing “fashion-forward location shoots” where the outfit becomes part of the story. Think dramatic flowy dresses against Iceland’s waterfalls for example, or bold, neon streetwear in Tokyo’s Shibuya Crossing—as seen in Lost in Translation.
Lights, camera… Insta!
As time passes by, cinema and the internet intertwine ever closely. Instagrammable movie locations aren’t just pretty places but also fantastic ways to tell a story.
On top of that, they can be creatively inspiring and make you look cool, well-traveled, and aspirational, all of which can get you followers. What iconic movie location is next on your film-inspired bucket list?
Why not share your shots with us by tagging us on Instagram? You can up your game by using some of our professionally made graphic templates for Instagram to help your posts stand out.
