Explore the hottest logo and branding trends for 2025, from bold maximalism and angled logos to handcrafted elements and the power of motion.
In the fast-moving world of brand design, where yesterday’s minimalism is today’s maximalism, staying ahead of the curve is everything. Logo and branding trends for 2025 are turning the design playbook upside down. These range from bold maximalism and off-center aesthetics to intricate handcrafted elements.
Whether you’re a graphic designer, brand, or budding creative building your business, this year’s branding trends are about pushing boundaries, celebrating authenticity, and embracing the human touch in a digital-first world.
To uncover what’s happening in brand and logo trends in 2025, we gathered insights from industry experts: Envato’s Chad Edwards and Arlyn Panopio, Armin Vit (co-founder of UnderConsideration), and designer Aaron Draplin. Let’s explore the most exciting developments in branding trends for 2025.
Brand strategy in 2025: Building a strong identity
The digital landscape is quickly evolving, so staying relevant is more challenging than ever. With new platforms emerging and attention spans shrinking, brands must think strategically about their online presence.
In this era of fleeting attention spans, authenticity is a superpower. The most effective businesses won’t simply follow the branding trends of 2025—they set them. As you’re building your brand, staying authentic to your values is crucial in a saturated market.
So, who’s nailing their branding right now? One shining example is Liquid Death, the canned water brand that has revolutionized beverage branding.
Its edgy, punk-inspired visuals and tongue-in-cheek messaging (“Murder your thirst”) stand out in an industry that typically plays it safe. Liquid Death proves that a distinct, fearless brand personality can transform even the most straightforward products into cult phenomena. Learn more in our post on weird brand collaborations.
The most notable rebrands of 2024
Looking for head-turning rebrand inspiration? Here are some of last year’s loudest rebrands.
1. Jaguar: modern & minimalist
Jaguar’s controversial rebrand has caused quite a stir—and that’s precisely what it was designed to do. In November 2024, the brand reset its social media channels, dropping a cryptic social video and unveiling its bold new ethos, “Copy Nothing.” They then debuted their sleek Type 00 concept at Miami Art Week alongside its new minimalist branding and stripped-back logo.
Critics are divided on the rebrand, calling it everything from a PR stunt to a design overreach. Most big brands don’t tend to overhaul their entire visual identity to remain relevant, especially those as iconic as Jaguar.
But, love it or hate it, Jaguar’s daring approach has people talking. It’s proving that bold business branding ideas can disrupt, divide, and steal the spotlight. And, undoubtedly, logo trends in 2025 and beyond may be influenced by fearless moves like Jaguar’s.
2. Bose: dynamic & animated
Bose’s rebrand marked a shift to a dynamic, motion-forward identity. Centering on “Immersive Audio,” the revamped identity strengthens Bose’s brand with a bold, assertive tone. This reaffirms its position at the forefront of audio innovation.
With a mix of bright colors, animated elements, and a bold typeface, Bose reinforces its commitment to innovation and sound clarity.
3. RSPCA: playful & approachable
The RSPCA’s rebrand focused on emotion and approachability. Collaborating with global agency JKR, the RSPCA amplified its founding principles. Now they have a new, bold, and welcoming identity designed to inspire action.
Introducing playful typography and a bold yet calming color palette, the animal welfare organization’s new look also included hand-drawn illustrations of animals. The result is an inviting and heartfelt visual language—an up-and-coming brand identity trend.
Top branding trends for 2025
1. Rounded sans serifs
Rounded sans serifs are redefining modern branding trends in 2025. The style makes logos feel more approachable, friendly, and inviting. It emerged years ago when tech giants like Airbnb and Google introduced geometric sans-serif typefaces into their logos.
In 2025, the style has evolved into chunkier, rounded forms that feel warm and accessible. It’s a design choice that resonates with audiences craving human connection in a digital-first world.
“Logo design trends often follow the lead of a few high-profile redesigns. For example, after Giovanni’s redesign a few years ago, many brands adopted a similar chunky, rounded sans-serif style. Similarly, in the mid-2010s, when Airbnb and Google unveiled their geometric, sans-serif logos, many others quickly followed suit.”
— Armin Vit, founder of graphic design firm UnderConsideration LLC and writer and editor of design resource Brand New.
But this trend isn’t just about aesthetics—it’s a strategic move to soften brand personas and make them feel less corporate, reflecting a growing need for brands to be relatable and trustworthy.
Rounded sans serifs are particularly prominent in the tech, finance, and healthcare industries, where creating a sense of safety and innovation is paramount. Duolingo, for example, utilizes a quirky, rounded typeface to communicate its playful and educational brand identity.
Read more on the resurgence of rounded sans serifs and their applications in modern design in our roundup of the top font trends of 2025.
2. Logos set at an angle
Angled graphics are becoming a hallmark of 2025 logo trends, symbolizing progress, energy, and forward motion. This subtle design tweak—shifting a logo off its traditional baseline—injects a sense of dynamism that resonates with audiences looking for innovation and hope.
“One trend that really stands out this year is logos set at an angle,” says Armin. “It’s not just a slight tilt; we’re talking about clearly tilted logos, breaking away from the traditional baseline alignment. This angle taps into a global desire for progress and positivity—something we all need right now.”
The growing popularity of angled logos signifies a desire for brands to project confidence and momentum in a fast-paced world. It’s one of the most disruptive trends in branding.
3. Handmade design elements
In a world increasingly dominated by digital experiences, returning to handmade design elements is a breath of fresh air. Whether hand-drawn illustrations, textured typography, or organic shapes, these elements bring a tactile, human touch to any business branding ideas.
“In today’s digital-first landscape, the human touch in design feels more important than ever. Adding a handmade feel to digital work brings warmth and authenticity, which stands out in a world often dominated by sleek, machine-driven designs.”
— Arlyn Panopio, Envato’s Head of Brand and Creative
As one of the top trends in branding for 2025, this particularly resonates with brands that want to emphasize craftsmanship, sustainability, or a commitment to small-scale artistry. Etsy, for instance, incorporates hand-drawn elements into its branding to highlight its artisan-centric platform.
Learn more about incorporating handmade design into your business branding ideas in our wrap-up of 2025 design trends.
4. Maximalism
Although minimalism has dominated the design world for years, maximalism will return triumphantly in 2025. This bold trend embraces the “more is more” philosophy, combining vibrant colors, clashing patterns, layered textures, and an unapologetically bold visual brand.
“I really love maximalism: Bold colors, bright prints, and bold textures all coming together in a truly inspiring way,” says Arlyn.
Maximalism thrives on overstimulation, making it particularly effective for fashion, beauty, and entertainment brands, where standing out is a must.
Gucci has long been a pioneer of maximalist design, layering ornate patterns with vivid colors to create a lavish, unmistakable identity. On social media platforms like Instagram and TikTok, maximalist designs perform exceptionally well, capturing attention in the crowded visual landscape.
Ready to embrace the maximalist approach? Find bright and bold color inspiration in our top color trends for 2025!
5. Telling stories through motion
In 2025, motion is no longer just a branding add-on—it’s key for brands who want to grab attention and create memorable, immersive experiences to tell a brand’s story. Motion graphics, animated logos, and kinetic typography are everywhere, from social media feeds (especially Instagram feeds) to digital billboards.
“Motion is essential to how we communicate today,” says Armin.
“If there’s no motion on a screen, it just feels boring. People need something to move to grab their attention.”
This is one of the brand and logo trends of 2025 that’s driven by our mobile-first world. Dynamic visuals are necessary to capture attention in seconds.
Platforms like Instagram and TikTok favor video content, making motion a strategic must-have for brands. The advancement of tech has democratized the industry to make motion graphics more accessible.
“A few years ago, if you wanted to show your brand in motion, you’d have to invest in TV ads or digital billboards,” Armin continues.
“Now, even those with a small budget can put their brand in motion. This has allowed brands to tell their stories, which is harder to do with static design forms like print ads or traditional billboards. It’s become a do-or-die situation: you’re falling behind without incorporating motion.”
Spotify, for example, has made motion graphics synonymous with its visual identity, using animation for everything from playlists to its viral annual Wrapped campaign.
Make your brand move with these top motion graphics trends for 2025!
6. The rise of sonic branding
Yes, one of the top 2025 logo trends is all about sound. Sonic branding is taking center stage, adding a new sensory dimension to brand identities. From audio logos to carefully crafted soundscapes, many brands—including Envato—use sound to connect with audiences emotionally.
Sonic branding is all about associating your brand with a simple, memorable sound—think of McDonald’s iconic “I’m Lovin’ It” jingle or Netflix’s unforgettable “ta-dum.” And, as podcasts, voice assistants, and audio streaming continue to rise, sonic branding has become a powerful tool for recognition and engagement.
BMW’s sound design, for instance, enhances the driving experience by pairing its brand identity with futuristic, electric-inspired audio cues. Sonic branding is no longer just for large corporations—many startups and small businesses are now using affordable tools such as Envato to create their own simple yet signature sounds.
7. The power of color
Color has always been a cornerstone of branding. But in 2025, brands are pushing the boundaries with vibrant, unexpected palettes that tell stories and evoke emotions.
“Color is a really powerful tool in branding,” says Arlyn.
“In addition to evoking emotion, a strong, well-curated color palette helps reinforce your brand, making it instantly recognizable in a sea of other brands.”
Whether through monochromatic schemes, gradients, or bold color-blocking, brands use hues to define their personalities. Spotify’s striking green branding is instantly recognizable and conveys energy and creativity. Meanwhile, Instagram’s gradient logo captures its playful, dynamic nature.
2025’s color trends in branding are bold, diverse, and strategic, giving companies endless possibilities to create emotional resonance with their audiences. Want to make sure your brand strikes the right note? Discover how to use color psychology to connect with your audience!
The future of branding in 2025
Branding and logo trends in 2025 are about more than just visuals. They aim to create immersive, multi-sensory experiences that resonate with audiences on a deeper level.
Whether through the warmth of handcrafted elements, the energy of motion, or the emotional power of color, the year’s trends push boundaries while keeping it authentic.
By understanding and leveraging the reigning trends in branding, businesses can stay ahead of the curve and connect with their audiences in fresh, meaningful ways. Enjoy the creative process ahead!
Ready to transform your brand?
The creative possibilities for 2025 are endless. Envato has everything you need, from handcrafted design assets to motion templates and font collections.
