How to Make Pro Marketing Plan PowerPoint PPT Presentations (+Video)

Marketing is something we all know we need to do in our business, but it can take us out of our comfort zone. Marketing plan PowerPoint templates can help.

How do you start marketing, and what should you be doing to get the word out about your business? In this tutorial, you’ll find out.

As freelancers and small business leaders, we all play several roles. You might not think of yourself as a marketer, but it’s a crucial part of what you do to run and grow your business.

A marketing plan PowerPoint presentation can serve as the guiding document that all marketing decisions are tied to. In this tutorial, you’ll learn to build a marketing PowerPoint presentation step by step.

Are you ready to start making pro-marketing plans with PowerPoint? Watch this quick video to find out what you need to know about marketing plans in PPT:

Want more information on marketing plan PowerPoints? Keep reading for more details.

In this section, I’m going to walk you through building your own marketing PowerPoint presentation. Whether you’re pitching it to someone else or documenting your plan for yourself, it’s important to develop your own marketing plan for PowerPoint (PPT).

If you’re managing a marketing plan, Envato Elements is the perfect service to help you. With so many creative assets included in one single subscription, it’s hard to match its value.

Envato Elements is an all-you-can-download service that includes all these for a single flat rate.

These items are the type of thing that a marketer would benefit from. Instead of buying these and templates one at a time, Elements can be a budget-friendly unlimited marketing package. Even if you don’t call yourself a marketer, having unlimited access to these files is one of the best ways to market on a shoestring.

Before you read on, we want to make sure you know about this resource. It’ll help you write, design, and deliver the perfect marketing presentation. Download our Free eBook: The Complete Guide to Making Great Presentations.

Now, let’s dive into the tutorial.

Successful marketing efforts don’t happen by accident. Instead, they start with a plan about what you want potential customers to know about your business. Then they outline the steps that it’ll take to drive that message.

You build a marketing plan to formalize and capture your plans to reach customers. The very act of going through the process can help you set the plan and put serious thought into your marketing actions.

What does a marketing plan for PowerPoint (PPT) contain? Here’s what you should include when you’re formalizing your PowerPoint presentation marketing strategy:

Every marketing plan for PowerPoint (PPT) will differ. Here are the key parts that it should contain. These might span many sections or pages, but these are the essentials of a well-formed marketing plan for PowerPoint:

It can help to build a marketing PowerPoint presentation to capture all these in one place. Thanks to its ease of use and shareability, PowerPoint is an ideal choice to create a central document that’s got your plan.

Besides the file types that I mentioned above, Elements includes professional marketing plan PowerPoint (PPT) templates that you can download and use. This tutorial is going to use a template from Envato Elements to build a professional marketing plan for PowerPoint. You’ll see that following a marketing plan PPT example really speeds up your process.

In this tutorial, I’m going to use the aptly named Marketing Plan PPT presentation template. It’s a marketing presentation with the slides that pros know to include. This is tailor-made for building a marketing plan with each of the key slide types that you might need.

When you use templates, you’ve got marketing plan PowerPoint examples. These give you cues when you’re building a marketing plan PowerPoint of your own. Don’t learn how to do a marketing plan presentation PPT from scratch—use these template’s marketing plan slides instead.

The business strategy sets the direction for the entire PowerPoint marketing plan. Every company will approach setting this strategy differently, but the important part is that you’ve got one. Marketing presentations should represent the strategy, not stand on their own.

To showcase this in our marketing presentation, I’m going to use slide design six. I preferred this slide design for its simplicity and singular focus. Spelling out the strategy on a simple marketing plan presentation opener is key.

When setting a strategy, it’s almost always best to focus on a singular idea. Don’t dilute the strategy with an overabundance of details. Instead, condense your idea into a single sentence that’ll resonate in a marketing plan presentation.

The classic way to assess a situation is to use the SWOT approach. This is short for the strengths, weaknesses, opportunities, and threats analysis. This approach helps you understand where your business is positioned in the marketplace and what opportunities might be available to you for growth.

Most marketing plan PPTs include a SWOT.

The Marketing Plan PowerPoint presentation has a pre-built SWOT slide that’s perfect for this purpose. Use slide design 11 and update it with your own view of your business. It’s already tailored for a SWOT analysis with the four key placeholders.

Performing the SWOT analysis forces you to think about your business and where it fits into the marketplace. Documenting it in a slide like this will help you refer to it while preparing tactics. The marketing plan PowerPoint captures the action plan in an easy-to-share format.

In even the largest of companies, professionals often forget the difference between a strategy and a tactic. While a marketing strategy is the guiding principles of what you’ll aim for, tactics are the individual efforts you take to put them in place.

For example, running a Facebook ad is a tactic, not a strategy. Building a mailing list or even rolling out the new company website are both tactics that support the marketing strategy. But they aren’t strategies that stand on their own.

Most marketing tactics will force you to consider the channels that you’ll market to. Simply put, a marketing channel is a platform or avenue that you’ll use to get the word out about your product.

At this stage, it’s a great idea to share the tactics that support the PowerPoint presentation marketing strategy. I like to use a single slide to showcase the tactics that are going to support reaching our marketing goal.

In this case, I’m going to use slide design seven, which has several placeholder boxes. I can use each one of those to list a tactic that I’m going to use to push my marketing plan for PowerPoint. Using this approach will document the tactics that I’ll use in my marketing efforts.

How do you know if you’re succeeding with your PowerPoint marketing plan? The answer is that you’ve got to set targets and measure against them.

The old adage that “you can’t manage what you don’t measure” is true. That piece of advice means that if you aren’t measuring your success rate, you’ve got no clue whether the tactics that you’re undertaking are working.

Set targets that are tied to metrics that you can measure. Examples of these metrics could include:

In this example slide, I used slide design eight with three placeholders to substitute in my own metrics that I’ll use in my marketing plan PPT. I’ll refer to this in the future to make sure that my marketing plan is hitting the mark.

As you’re executing the PowerPoint marketing plan, it can be tempting to overspend your budget in the name of reaching your goals. That’s why you’ve got to keep budgetary discipline. If you don’t discuss the spend expectations up front, it can be difficult to have budget allocated for your project or track your marketing spend.

Slide design 33 is the perfect way to log the budget in an easy-to-use table format. Use it in your PPT marketing plan. Add the tactics and budget for each month to log what you plan to spend.

A key part of any successful marketing presentation is a slide focusing on your targets. This is how to make a marketing plan presentation that shows how your offerings fit the market.

A target market is the fit between your product and your customer. Working in a global landscape nowadays, this is more important than ever.

To succeed, any marketing plan PPT needs to show this fit. It tells your audience who you’re marketing to and the offer that you bring to the table.

Customizing a slide like #16 in the deck is a breeze. It creates a marketing strategy PPT with a targeted focus.

Remember, specifics are key. Slides like this visually convey your value proposition.

Need to know how to make a marketing presentation succeed? A key component is outlining the growth steps found in your marketing plan.

Remember, marketing plan PPT example slides show a journey. This can be past history, future growth, or both.

By outlining growth steps, you can illustrate progress with your marketing plan PPT. These steps can take many forms. For example, they may be certain sales thresholds or the number of conversions made.

Tailor each of these steps to fit your current plan and the objectives of that plan.

A growth slide like this marketing plan example PowerPoint is crucial to include in a deck. It’s a simple, yet visionary way to showcase success. Try to include this in every marketing plan PowerPoint that you build.

No matter the specifics, every marketing plan focuses on growth. Never miss the chance to illustrate this for your audiences.

Milestones and metrics should always appear in your marketing strategy PPT. A marketing plan doesn’t exist in a vacuum. Rather, it represents how you target customers.

To evaluate (and illustrate) the success of these plans, you need to track milestones. These milestones are specific details that measure the efficacy of your marketing strategy.

Slide 12 in the template is a powerful marketing plan example PowerPoint. It’s data-heavy, with sleek modern bar charts. Customize it as you see fit, showing off the metrics that mean the most.

Slides like this are particularly useful if you’re sharing your deck with investors. They help you show off a documented track record of success.

But remember, milestones don’t always have to be in the past. Like the step above, slides like this can feature future projections too.

A marketing plan presentation PPT like this is a stylish, concise way to highlight your plans.

Thinking of how to make a marketing plan presentation suited to today’s landscape? If so, include a mobile focus. Odds are, your marketing plans have a mobile component.

Mobile marketing might involve SMS messaging campaigns, online ads, and more. These techniques are increasingly popular in marketing. That means that you should feature them in your marketing plan PowerPoint slides.

Slide 28 is a versatile option to build a mobile marketing plan presentation PPT. It features a smartphone device mockup. Use the text boxes to outline the mobile elements of your marketing strategies.

The mockup itself can feature screenshots of mobile ads, for example. This is the perfect way to showcase your mobile marketing strategies.

No marketing strategy PPT is complete without a strong close. Keep in mind, last impressions count too. You want your audience to leave with a full understanding of your marketing strategy.

Strong closing slides like this should include a few key elements:

In other words, you’re briefly summarizing the content that you’ve already shared. This reiterates your strategy and clears up any confusion in your audience. Time for questions helps fill knowledge and understanding gaps.

By closing strong, you’ll create a marketing plan presentation that impresses any audience.

Make this marketing PowerPoint presentation a living document. Revisit it regularly to ensure that you’re sticking to your PowerPoint presentation marketing strategy or have good reasons to shift from it. It helps to have this central document that you can refer to.

I’ll show you marketing plan PPT tips in this section. We’ll use the Marketing Plan 2.0 template to create great marketing plan slides. With the help of this template, you can integrate all these tips into your PPT marketing plan, easily.

Time and time again, I recommend using timeline slides in marketing plan PPTs. It’s one of my favorite storytelling tools.

Here’s why I love timelines. They connect the past and excite the audience for the future. In this marketing plan PowerPoint presentation template, slide 28 has a stunning Keynote timeline.

Whether you’re linking up historic events or forecasting the future, consider a timeline. In a marketing proposal PPT, it can build excitement.

Strategy is the central idea that guides all decisions. In a marketing strategy PowerPoint (PPT) presentation, you show the core of what you’re doing and why. Marketing strategy PPT presentations also help you explore how your business is positioned in the market.

One example of a marketing strategy presentation PowerPoint slide is the SWOT analysis you saw above. Another great business analysis is Porter’s Five Forces.

When you focus on strategy, you show the audience that you know what direction to move in. There are challenges and specifics to resolve, but strategy leads the way.

Marketing presentations can sometimes be a bit abstract. While you should focus on strategy as the tip above suggests, don’t forget to show real-world examples too. PPT marketing plans are a great opportunity to excite the audience about your product.

Add a device mockup slide like the one you see above. In this marketing plan example for PowerPoint, the laptop could show your app or website, brought to life.

Show off your team in a marketing presentation. Not only will they appreciate it, but it’ll build credibility with your audience. If you’re learning how to make a marketing plan presentation PPT, it’s easy to forget how important the team is.

Every marketing proposal PPT should feature the team behind the big idea. You could use it to describe each contributor’s role on the project or their past experiences.

Too many presenters think that giving a marketing presentation is all you need to do to grow your business. Instead, use a PPT marketing plan to launch a discussion with potential clients and collaborators.

Devote a marketing proposal PPT slide to share your contact details. You never know who might have been inspired by your marketing plan presentation. When you share your contact details, it might spark a new working relationship.

As mentioned earlier, Envato Elements is the best place to find pro marketing plan PowerPoint templates. Look at some of the best marketing plan PPT presentations that are available with your Envato Elements subscription:

This marketing plan PowerPoint template has a clean and modern design that’ll help your information and data stand out. The template features:

If you’re looking for a bold and modern design, the Marketing Plan PowerPoint presentation is a great choice. The template features:

Here’s the perfect choice if you’re looking for a marketing plan PPT template that’s fully customizable. You’ll get:

Consider this marketing plan PowerPoint template if you love the flat design style. The template comes with every slide needed to present your marketing plan in great detail. You’ll find:

Try this Marketing Plan Template for PowerPoint if you’re looking for a colorful and bold PPT template. This template was designed in widescreen resolution and comes with:

We’ve got the perfect complement to a professional PowerPoint template. It’ll help you learn how to write, design, and deliver great marketing presentations.

Download The Complete Guide to Making Great Presentations now for FREE with a subscription to the Tuts+ Business Newsletter. Get your ideas formed into a powerful presentation that’ll move your audience.

Are you working on a marketing presentation? Save time and create a stunning presentation with a marketing plan presentation template from Envato Elements.

Don’t forget to incorporate what you learned in our tips section, too. Show your strategy, the product in action, and focus on your team for success. Marketing plan presentations need these elements to feel well-rounded.