18+ top marketing tools to grow your brand

Marketing doesn’t have to drain your budget or overwhelm your team. The right tools can transform how you connect with customers, manage campaigns, and grow your revenue.

Whether you’re running a freelance design studio, an ecommerce store, or a local brick-and-mortar shop, smart tool selection makes all the difference. And with the rise of AI marketing tools, you can accomplish more than ever with the right tools in your belt.

In this guide, we’ll walk through the top marketing tools that deliver real results. From email automation that converts to AI-powered social media schedulers that save hours each week, these solutions help you work smarter, not harder. Plus, we’ll share practical tips for choosing AI digital marketing tools that grow with your business.

It’s easy to get excited about shiny digital marketing tools, but the important part is finding tools that solve real needs. Too often, tools become the tail that wags the dog. You end up changing your entire process to fit the software, rather than the software supporting your existing goals.

Great tools should fit seamlessly into your workflow and amplify what you’re already doing well. They should make your team more efficient, not require you to learn entirely new systems just to accomplish basic tasks.

Let’s look at several criteria to help you make the right choice:

Before you select marketing software for your business, identify how it will help you achieve your goals. For example, using an email marketing tool is crucial only if you prioritize that channel. Once you have a clear picture of what success looks like, you can choose the tools to help make that happen.

Everyone wants to adopt AI digital marketing tools to make life easier. But if the features don’t connect to your growth strategy, the tools become a distraction. 

Your goals should directly inform your tool choices. If email marketing is your primary growth channel, investing in a robust email automation platform makes sense. But if you’re focused on local foot traffic, a social media scheduler might be more valuable than an expensive CRM.

Knowing the different types of marketing software available is vital to finding the best marketing software for your business. For example, some marketing tools for startups allow you to manage your email campaigns or website analytics and spot social media trends. A good start is to look at what other businesses are using. 

Evaluate whether each digital marketing tool fits your team’s skill level and workflow. Does the platform require extensive training, or can your team start using it immediately? Check if it integrates seamlessly with your existing CRM, email platform, or analytics tools.

Security should also be a priority. Ensure the software meets industry standards for data protection. Compare pricing structures carefully, as some AI marketing tools charge per user, while others bill based on usage or features.

Take advantage of free trials and demos to test potential AI digital marketing tools with your actual team members. Have different people try the same tasks to identify any usability issues or training gaps.

Pay attention to how quickly team members can complete common workflows like creating campaigns, analyzing data, or setting up automation. This hands-on testing reveals whether the tool truly delivers on its promises and fits your marketing processes.

Once you’ve chosen the best AI tools for marketing your business, commit to the implementation process. Every new platform requires an adjustment period, and initial challenges shouldn’t derail your decision.

Set realistic expectations for the learning curve and provide adequate training time. Jumping between different marketing automation tools wastes resources and prevents your team from mastering any single solution. Stick with your choice for at least 3 to 6 months to see real results and build effective workflows.

The HubSpot Marketing Hub is a comprehensive marketing platform that helps businesses design, execute, and track personalized campaigns. The software is all-in-one, making it easy to use, and its features are designed with you in mind. 

The software comes packed with personalization and is mobile-ready. It also has an integrated contact database (CRM) for traffic and conversion analytics, reliable customer support, and more. 

HubSpot offers a scalable licensing model for teams of all sizes. Whether you’re a two person team working to grow pipeline or a scaling startup, HubSpot’s capabilities match your needs. In fact, you can even get started for free.

Envato is a creative marketplace and toolkit that’s become essential for small businesses looking to create professional marketing materials without hiring a full design team. The platform combines unlimited downloads of premium assets with AI-powered creation tools, making it a one-stop solution for all your visual marketing needs.

The subscription gives you unlimited access to millions of stock photos, videos, graphics, templates, and fonts. This means you can download as many Instagram post templates, email headers, or presentation designs as you need for one flat rate. For brands constantly creating content, this beats paying per asset or struggling with limited free options.

Also included? AI-powered tools like VideoGen, ImageGen, VoiceGen and more help you get more done in less time. These AI marketing tools are more than the average chatbot; they’re built with creatives in mind. For creative marketers, freedom to experiment unlocks unlimited possibilities.

Monday.com is a powerful collaboration tool that can boost the performance of any business — no matter employees’ locations or how large their team is. Many remote teams lean on Monday.com as a hybrid project management, ticketing, and marketing tool.

Apart from its core work management system, it also offers four different products, including a CRM for sales teams, monday dev for engineering teams, monday marketer for marketing teams, and monday projects for PMO teams. The platform provides custom solutions, excellent reporting and analytics, over 30 crucial integrations, 24/7 customer service, and more. 

The platform’s intuitive interface makes it easy for new users to start. Plus, it’s reasonably priced: free for two seats for basic functions, and a variety of tiers for more advanced needs. It has unlimited storage and search capabilities for all your files and add-ons that will suit most teams’ needs.

Emelia is an all-in-one B2B outreach platform that helps sales and marketing teams find new clients faster through automated email and LinkedIn campaigns. The platform combines AI-powered personalization with multi-channel automation to scale outbound efforts without scaling your team.

The platform’s Magic Writer generates compelling outreach sequences, while Magic Reply handles responses automatically. Smart auto-classification prioritizes hot leads, and built-in email warm-up protects deliverability. What makes Emelia stand out is its LinkedIn automation that creates realistic, chat-like conversations using subtle follow-up messages instead of scripted sequences.

With CRM integrations and performance tracking included, Emelia helps small businesses and startups get more replies, book more meetings, and save time, all from a single platform.

Semrush is a robust online marketing tool that makes online marketing and keeping up with SEO trends easy. The product has an easy-to-use interface with modules for keyword research, backlinks research, market explorer, and traffic analytics. And it even includes a tool for tracking social media statistics. Best yet? You can use it to create scheduled posts for all your social media channels.

What makes Semrush particularly valuable is its massive database. With over 800 million domains across 142 countries, 43 trillion backlinks, and 21 billion keywords, they have insights. This means you get reliable data whether you’re researching competitors in your local market or exploring opportunities in new regions. The platform’s Market Explorer tool reveals industry trends and competitor strategies, while the Traffic Analytics feature shows exactly how competitors drive visitors to their sites.

Ahrefs stands as one of the most powerful SEO and marketing intelligence platforms available. It helps you discover the trends and search habits that indicate content opportunities.

The platform excels at backlink analysis, letting you see exactly who links to your competitors and identify opportunities to build your own link profile. The Site Explorer tool gives you a complete breakdown of any website’s SEO performance, including organic keywords, traffic estimates, and top-performing content. For keyword research, Ahrefs provides detailed difficulty scores, search volume data, and click metrics that help you prioritize which terms to target.

Small businesses particularly benefit from Ahrefs’ Content Explorer, which reveals high-performing content in any niche. You can see exactly what topics drive traffic for competitors, then create better content around those themes. The Site Audit feature scans your website for over 100 common SEO issues, providing clear explanations and fix recommendations even for non-technical users.

Kit has established itself as the go-to email marketing platform for creators, bloggers, and content entrepreneurs who want to build authentic relationships with their audience. Unlike traditional email platforms built for corporations, Kit understands that creators need to monetize their audience through digital products, courses, and subscriptions.

The interface is refreshingly simple, with everything organized under five clear sections: Grow, Send, Automate, Earn, and Learn. Kit offers a generous free plan for up to 10,000 subscribers with unlimited emails, while the Creator plan starts at $25 per month. For marketers who prioritize authentic connection over flashy design, Kit’s tagging and segmentation system delivers powerful results through highly targeted messaging.

MailerLite is an email marketing platform that helps marketers deliver smartly designed newsletters, manage subscriber lists, and track results. The software enables you to create and optimize landing pages, develop branded newsletters, and drive inbound leads.

With the help of built-in templates and editing features, you can embed newsletters with products. That helps your subscribers take more action and grow your revenue.

Best of all? You can start with the forever free plan, then scale up as you grow your audience. This is a no risk way to really prioritize your email marketing efforts.

Ortto is a comprehensive marketing automation platform that unifies customer data from multiple sources into a single customer data platform (CDP), giving you a complete view of every interaction across your marketing funnel.

Ortto streamlines everything from email marketing and SMS campaigns to advanced customer journey mapping, making it easier to deliver personalized experiences at scale.

What makes Ortto particularly valuable for growing businesses is its ability to connect the dots between marketing activities and revenue. The platform’s built-in attribution features show exactly which campaigns drive sales, while its visual journey builder lets you create sophisticated automation workflows across email, SMS, push notifications, and other channels.

Omnisend is an eCommerce marketing automation platform for converting leads into customers and sending emails, Facebook Messenger and SMS messages, and other types of marketing content. It also has a landing page builder, a leads form creator to boost conversions, and an A/B testing feature. You can also create personalized templates for your messages.

It also offers a Campaign Booster for resending emails, A/B testing, and a Content Editor for creating engaging emails. In real-time, you’ll get intelligent reporting capabilities to see the numbers behind your campaigns’ performance. You can get started with these features right away for free. And if you need to upgrade to standard or pro eventually, they start at $16 and $59/month, respectively.

Unbounce is a small business landing page, copywriting, and conversion solution. It offers tools to help you grow your audience, generate leads, and increase sales. Unbounce has 70K+ customers, for which its driven over 1.5 billion conversions.

Using its drag-and-drop builder, you can customize your landing pages to reflect how you want them to look. With just one click, Unbounce integrates with various productivity and business tools for quick setup. In recent updates, it joined other AI marketing tools with automated copywriting features.

Unbounce has a tiered pricing plan for small businesses and a free plan for beginners. As your business grows, so does its capacity for landing pages and target audiences.

SplitMetrics is a mobile app growth platform that helps developers optimize their app store presence and scale user acquisition campaigns. The platform specializes in A/B testing for app store pages, letting you test everything from app icons to screenshots before launch.

What makes SplitMetrics valuable is its ability to validate app concepts early. You can test ideas with real users and get feedback before investing in full development. The platform also includes AI-powered tools for Apple Ads campaign optimization and competitor analysis to maximize your return on ad spend.

The platform provides 30K+ types of A/B tests to validate ideas, plot, design or features and make data-driven decisions based on the results. SplitMetrics Optimize platform is also dedicated to helping improve organic conversion and paid user acquisition by upgrading the app page to its most converting version.

Snov.io is an all-in-one platform for cold outreach automation. Whether you’re pursuing marketing or sales goals, this service has various tools.

You can use Snov.io to generate qualified leads from any company website and social networks like LinkedIn or Twitter. You can also use it to verify email lists, create automated AI-powered email campaigns that approach your leads at their preferred time and frequency, and track how your email marketing campaigns perform in real-time. 

In addition, Snov.io cares about your reputation as a sender, offering an intuitive email warm-up tool to ramp up email deliverability and prepare for bulk campaigns. 

And that’s not all. With Snov.io, you may easily collect and keep track of information about your leads in one place, see where your leads are in a funnel, and never miss out on follow-ups, maintaining a high level of engagement with your prospective customers.

Woorise is a powerful lead generation and marketing platform that allows you to create a wide range of interactive campaigns such as landing pages, forms, surveys, quizzes, viral giveaways & contests, accept payments and more to help you grow your business from a single platform.

Features include a modern landing page and form builder, 40+ field types and thousands of social actions, 100+ interactive templates, conditional logic, real-time email notifications, multi-language support and built-in analytics.

Woorise integrates with popular marketing platforms such as Mailchimp, Hubspot, ActiveCampaign, Facebook, Google Analytics, Bitly, Zapier, PayPal, Stripe and many more allowing you to automatically send your new leads to the tools you already use.

Woorise has a forever-free plan. You can also try all their features for 14 days. After the free trial, Woorise has three pricing tiers: $29/month, $49/month and $99/month.

Cold outreach can be time-consuming and ineffective without the right strategy and tools. Instantly.ai is a powerful piece of cold email software designed to simplify and scale your email marketing efforts, allowing small businesses to automate outreach campaigns, personalize emails, and track performance all in one intuitive dashboard.

With its advanced features like AI-driven email generation and warm-up processes, Instantly.ai ensures your emails land in inboxes instead of spam folders. Whether you’re trying to reach new leads or re-engage existing customers, this software helps you achieve maximum impact with minimal effort.

Flowlu is a streamlined solution to disconnected apps and scattered data. Its unified platform for managing marketing projects helps teams work more effectively.

With this all-in-one hub, you can generate and manage leads, plan and execute marketing campaigns, issue invoices, and track performance in real time. Flowlu allows you to optimize your marketing spend, demonstrate clear ROI, and transform your team into a data-driven, results-generating force.

You can try Flowlu free for 14 days. Paid plans start at $39 per month for 8 users and scale to accommodate unlimited users in higher-tier plans.

Beehiiv is a newsletter platform built specifically for creators who want to grow and monetize their audience. Unlike traditional email marketing tools, Beehiiv focuses on publishing-style newsletters with built-in websites, referral programs, and multiple revenue streams all in one place.

What makes Beehiiv stand out is its creator-first approach to monetization. You can set up paid subscriptions, join their built-in ad network that connects you with brands, and even offer “name your price” subscriptions where readers choose what they pay.

The platform also includes powerful growth tools like referral programs and SEO optimization to help expand your subscriber base organically. Beehiiv offers a generous free plan for up to 2,500 subscribers, with paid plans starting at $43/month that unlock advanced features like audience segmentation and analytics.

Bardeen is a must-have tool for small businesses looking to automate their marketing without any coding. It lives in your browser, saving you time by turning repetitive tasks into a single click.

With Bardeen, you can automate workflows across apps and tabs, supercharging productivity. The best AI tools for marketing connect your various platforms. Bardeen does exactly that. Perfect for marketing, sales, and beyond, it allows you to scrape data, automate email outreach, and manage leads effortlessly.

Bardeen comes with pre-built and fully customizable templates (with AI) and integrates with 100+ popular apps, making it a versatile choice for any small business. It’s perfect for scaling marketing initiatives, lead generation, data enrichment, and more.

Loom has become essential for modern marketers who need to communicate complex ideas quickly and personally. This video messaging platform lets you record your screen, camera, or both in seconds, creating engaging content that drives better results than traditional text-based communication.

For marketing teams, Loom solves the challenge of creating personalized outreach at scale. Sales reps can record custom video messages for prospects, showing product demos or explaining proposals in a way that feels personal and builds trust. Email open rates jump significantly when you include a video thumbnail, and prospects are more likely to respond to a face-to-face message than another generic email.

Content marketers use Loom to create quick tutorial videos, product walkthroughs, and behind-the-scenes content for social media. The platform makes it incredibly easy to turn complex processes into digestible video content. It’s perfect for explaining software features, sharing design feedback, or creating training materials for your team.

Buffer is one of the most user-friendly social media management platforms, designed to help small businesses and creators schedule, publish, and analyze content across multiple social networks. The platform excels at simplifying social media management with its clean interface and straightforward scheduling system that lets you plan posts in advance and maintain a consistent online presence.

What sets Buffer apart is its generous free plan and flexible pricing structure. You can connect up to 3 social channels and schedule 10 posts per channel monthly at no cost, making it perfect for solopreneurs and small businesses getting started.

The platform supports all major social networks including Facebook, Instagram, LinkedIn, X (Twitter), Pinterest, and TikTok. Buffer also includes helpful features like an AI assistant for content creation, a Start Page builder for creating simple landing pages, and basic analytics to track post performance.

GetResponse is an all-in-one marketing automation platform built to help businesses grow their audience, nurture leads, and convert customers through personalized engagement. It combines powerful tools for email marketing, automation workflows, and landing pages, making it a complete solution for both small businesses and enterprise users.

What sets GetResponse apart is its AI-driven automation and visual journey builder, which allow marketers to design personalized customer journeys that adapt to user behavior in real time. From abandoned cart emails to advanced drip campaigns, every interaction can be optimized for conversion.

Additionally, the platform offers built-in conversion funnels, webinar hosting, and ecommerce integrations with Shopify and WooCommerce, giving businesses everything they need to manage and grow their marketing efforts from a single dashboard.

GetResponse offers a free plan for up to 500 contacts, with paid plans starting at $15/month for access to advanced automation, analytics, and conversion tools.

The difference between marketing that works and marketing that wastes money comes down to choosing tools that actually fit your business. Start with one or two platforms that address your biggest pain points, master them, then gradually expand your toolkit as you grow.

Remember to track what matters. The best marketing software delivers clear analytics that show how your efforts translate into real leads and sales. Your toolkit should evolve with your business needs, so stay flexible and don’t be afraid to switch when something isn’t working.

Ready to transform your marketing? Pick one tool from this list that solves your biggest challenge and give it a try. Your future customers are waiting to discover what you have to offer. And remember to check out Envato to get every type of asset for any type of project, plus a full stack of AI tools.