Mental Health Month ideas and activities for your marketing calendar

Want to launch a mental health campaign that moves the needle? You’re in the right place. Mental Health Month is coming up in May, so it’s time to get your marketing materials ready now.

In this article, we’ve rounded up 10 standout campaigns that prove companies can drive real change—boosting morale, sparking conversations, and showing your team you’ve got their back. Let’s dive into these inspiring Mental Health Month ideas!

Toms, a shoe company, posted 31 mental health tips for their Mental Health Month activities: a tip every day of the month. Sharing tips or secrets for improving mental health is a simple way to show you care. It’s encouraging, and people can share these tips to spread the word about your brand to people who may have never heard of it.

The Mayfair Group, a clothing company, partnered with Kin Euphorics and My Wellbeing to host an hour-long therapy session. This session covered topics like everyday mindfulness, embracing authenticity, and being honest and vulnerable with others. Through this therapy session, the company helped others be true to themselves. This is a great way to help your community.

Envato has more tips on how to prioritize mental health.

Another Mental Health Month idea is to partner with a celebrity or influencer. Check out this unexpected collaboration featuring the Calm sleep and meditation app partnering with basketball star LeBron James.

James wrote and narrated a series of meditations called “Train Your Mind.” He wanted to show that for top athletes, mental fitness is just as necessary as physical fitness. Partnering with a celebrity or influencer is a great way to attract their fans to your brand.

With its “Desk Break” campaign, ASICS wanted to create an initiative to close the divide between physical activity and mental wellness.

This smart campaign shows the importance of short breaks throughout the day. The ad emphasizes the connection between movement and mental wellness, showing how just a little physical activity can improve mental health. For your brand’s Mental Health Month Activities, why not encourage others to take simple actions like short fifteen-minute breaks to boost both creativity and mental health?

Read for more ideas on how to prioritize mental health in the workplace.

Maybelline’s “Brave Together” supports people experiencing anxiety and depression. The brand offers accessible resources to foster an environment where people can have open conversations without judgment.

According to the National Social Anxiety Center:

If you’re looking for ideas for Mental Health Month, allow people to share their personal stories without fear of judgment or stigma.

In another example of Mental Health Month activities, Instagram partnered with the American Foundation for Suicide Prevention for the campaign #realconvo. The campaign encourages people to be honest on social media about everything, including their mental health.

L.L Bean’s “Off the Grid” has recognized Mental Health Awareness Month for the last few years by encouraging people to pause their social media channels and prioritize time outside. The brand collaborated with Strava, challenging people to log their outdoor time using the app, with a combined goal of 500,000 hours spent outside during May. The company donates money to Mental Health America if the goal is achieved.

According to Heather Eliassen from Harvard T.H. Chan School of Public Health, “Exposure to green space results in mental restoration, increased positive emotions and decreased anxiety and rumination.”

WWF UK’s “A Prescription for Nature” also encourages you to go outside and connect with nature to boost mental health during your Mental Health Month activities. Spending time in nature can be calming and improve health.  If it’s a good fit for your brand, why not encourage your followers to unplug from social media and enjoy nature to improve their mental and physical health?

According to the American Psychiatric Association, 30% of adults say they feel lonely at least once a week, and 10% say they feel lonely every day. So, for Mental Health Month, your brand could encourage others to reach out to others, as Rare Beauty did. The company urged people to reach out to a loved one and also set up a phone number that people could call for a mood boost.

A similar campaign is Bell Let’s Talk, which encourages Canadians to talk openly about mental health by creating a platform that features testimonials from many different people. These testimonials focus on breaking down stereotypes and identifying ways to help others.

For its Mental Health Awareness Month activities, Only Human, a clothing company, partnered with Ziggy’s Naturals to offer a CBD sample with a purchase of two specific T-shirts.

Partnering with a brand with the same goal as you makes it easier to work towards completing that goal. Not only will you complete your shared goal, but you can gain new audience members.

Another great idea for Mental Health Awareness Month is to partner with a therapist and ask for their advice. Headway, a mental health service, partnered with different therapists during Mental Health Month and had them share advice on various subjects such as social anxiety, how to create boundaries, and signs that you need a mental break.

The Center for Addiction and Mental Health created the I Can’t Breathe ad for its Mental Health Awareness Month activities. The ad reminds people that mental health conditions are often invisible and can have many different types of symptoms based on the person.

Jansport’s #Lightentheload featured teens and young adults who struggled with mental health. This campaign connects people with the tools they need to support mental health, such as a hotline that gives them someone to talk to or a therapist who can help them. You can help people care for their mental health by providing or directing them to the resources they need.

Spotify’s Take a Beat is an example of an easy way to participate in Mental Health Awareness Month 2025. Music is a proven way to boost your mental health. Spotify helps users take a mindful pause with its playlist designed to uplift and calm the mind.

Another example of using music to improve mental health is Pandora partnering with therapist Nedra Glover Tawwab. For Mental Health Month, Tawwab took over Happy Radio on Pandora. She played a mix of happy songs to help boost people’s moods.

Looking to supercharge your next Mental Health Awareness Month campaign? Grab one of the bold ideas from this article and watch it hit harder. Envato has your back with all the tools you need—killer graphic templates, slick effects, standout icons, and fonts that demand attention. Build a campaign that doesn’t just inform but inspires action. Ready to make an impact? Try some of the assets featured below:

For more inspiration, check out Beci Orpin’s tips on avoiding creative burnout and Grace Fussell’s advice on slow working.