That's right, SXSW is hitting London. Here's the lowdown on what to expect and how to get the most from this new event in the creative calendar.
Want to discover the next big creative trends, make career-changing connections, and experience the buzz of the world’s most dynamic creative conference? Of course you do.
Well, good news if you live anywhere near London (or just need an excuse to pack a bag and experience some of London’s brilliant weather for yourself), because SXSW is coming to the city for the first time — and it’s set to become the ultimate platform for creative discovery and networking in Europe.
Running in London’s vibrant Shoreditch district from June 2–7, this inaugural European edition promises to deliver the same electric atmosphere and industry-shaping insights that made the original Austin event legendary.
Excited? Wonderful. Now let’s explore what SXSW London offers for creative professionals and how you can make the most of this event.
What is SXSW London?
SXSW (South by Southwest) has been a cornerstone of creative innovation since its 1987 launch in Austin, Texas. After expanding to Sydney in 2023, the festival is now crossing the Atlantic for its first European incarnation with over 200 speakers in tow.
SXSW London 2025 will transform Shoreditch into a creative campus spanning dozens of venues across the neighborhood. The event combines three main components:
- SXSW Conference: The SXSW London panel pickers worked overtime for the best guests and sessions. The conference features over 1,000 sessions across 24 content tracks, with keynotes, panels, workshops, and mentoring opportunities.
- SXSW Music Festival: Showcases emerging and established artists across multiple venues.
- SXSW Screen Festival: Celebrates storytelling through film, TV, and digital content.
SXSW’s focus on convergence makes it unique: the intersection where different creative disciplines, technologies, and cultures meet. This isn’t just a tech conference, a music festival, or a film showcase. All these things are happening simultaneously, creating unexpected connections and collaborations.
Why creative professionals should attend SXSW London
If you’re working in any creative field, SXSW London 2025 offers exceptional value. Here’s why it deserves a spot on your 2025 calendar:
Networking on steroids
With more than 20,000 attendees expected, SXSW London creates endless opportunities to connect with potential clients, collaborators, and employers.
The festival is designed to facilitate these connections through dedicated networking events, mentoring sessions, and social gatherings.
Trend-spotting and professional development
Want to stay ahead of the curve? SXSW consistently showcases emerging trends before they hit the mainstream. From AI developments to new approaches in content creation, you’ll gain insights that can inform your creative work for years to come.
A fresh perspective
While drawing on the spirit of the original Austin event, SXSW London will have its own distinct personality.
There will be a particular emphasis on creative talent from across Europe, offering fresh perspectives that might not be as prominent at the US festival.
Business opportunities
For freelancers and creative businesses, SXSW provides a platform to showcase your work, pitch to potential clients, and learn about new market opportunities. The festival includes pitch competitions and dedicated spaces for exhibiting innovative work.
Key SXSW London events and tracks to watch
With 24 different content tracks, SXSW London offers something for every creative professional. Whether you’re interested in AI, ethics, tech, or new trends, SXSW London includes it all.
Here are some highlights particularly relevant to designers, marketers, and content creators:
Technology and innovation
- Future of AI: Discover how AI-generated voices are transforming media and storytelling with ElevenLabs Co-founder Mati Staniszewski. His session explores breakthroughs in voice AI technology, ethical considerations, and applications across entertainment and accessibility.
- De-extinction breakthrough: Colossal Biosciences CEO Ben Lamm takes audiences inside the fascinating world of resurrecting extinct species through biotechnology. Learn about the challenges, ethical considerations, and potential real-world impact of engineering life itself in this cutting-edge session.
- Space-based solar power: Space Solar Co-CEO Sam Adlen presents the future of wireless energy transmission from space to Earth. Discover how this revolutionary clean energy technology could provide continuous, affordable power and learn about plans for a commercial power station within five years.
Creative and media innovation
- Innovation ecosystems: Frontier Collective CEO Dan Burgar explores how to build collaborative systems that prioritize human connection and bold risk-taking for technological advancement.
- Creator economy: Twitch CEO Dan Clancy reveals the evolving livestreaming landscape, exploring monetization models and how creators can build sustainable, engaged communities.
- Ethical AI in music: Join musician Imogen Heap and Jen Music AI CEO Shara Senderoff for insights on protecting artistry in the age of AI music creation.
Business and marketing
- European fintech leadership: Klarna’s Sebastian Siemiatkowski and Atomico’s Niklas Zennström discuss how Europe is becoming a global hub for payment innovation.
- Banking revolution: bunq CEO Ali Niknam explores how digital nomadism is challenging traditional banking systems and creating opportunities for borderless innovation.
- Global brand building: Huel CEO James McMaster shares insights on scaling in competitive markets, from talent acquisition to creating strong brand loyalty.
Making the most of your SXSW London experience
Plan your schedule strategically
With hundreds of sessions happening simultaneously, strategic planning is essential. The official SXSW app (coming closer to the event) will help you organize your schedule. Focus on your primary goals: are you there to learn, network, find inspiration, or all three?
Explore Shoreditch
SXSW London’s location in Shoreditch is no accident. This neighborhood is London’s creative heart, known for street art, innovative startups, diverse cultural influences, and vibrant nightlife.
Take time to explore the area between sessions, with venues including Truman Brewery, Shoreditch Town Hall, Rich Mix, and numerous smaller spaces.
Passes and pricing
Several pass options are available:
- Platinum Pass (£975): All-access pass to Conference, Music Festival, and Screen Festival
- Conference Pass (£695): Access to the Conference program only
- Music Festival Pass (£488): Access to Music Festival showcases
- Screen Festival Pass (£488): Access to film and TV screenings and events
Ready to make your mark at SXSW London 2025?
SXSW London 2025 represents a unique opportunity for creative professionals to connect, learn, and get inspired in one of the world’s most dynamic creative hubs. Whether you’re a designer, marketer, filmmaker, musician, or working in any creative capacity, this inaugural European edition promises to deliver the magic that has made SXSW a must-attend event globally.
For more insights on making the most of events like SXSW, check out our guide to event marketing. And if you’re planning to showcase your own creative work at the festival, Envato offers unlimited design assets to help your presentations, portfolios, and promotional materials stand out from the crowd. Learn more in our guide to smart event marketing at SXSW.
