Our favourite trends, sounds, and formats going viral on TikTok this month.

TikTok moves fast — we get it.
You want to hop on trends before they’re over, but who has time to scroll for hours? That’s where this guide comes in.
Every month, we’re rounding up our favourite TikTok trends: the sounds, hooks, and concepts that are going viral right now. We’ll break down the formats, show you examples, and give you practical ways to adapt them to your niche.
Let’s get into this month’s biggest TikTok trends:
The ‘Unfortunately, I do love’ trend
This trend is a love letter to tiny, slightly embarrassing guilty pleasures or confessions: buying $7 iced coffees, rewatching your own Instagram Story, naming your project file REALFINALFINAL4.doc. Creators simply share a bullet point list of indulgences over a photo or video, set to Joe Walsh’s electric guitar riff from Rocky Mountain Way.
Although the trend went particularly viral with users reclaiming the pleasures of girlhood (Love Island gossip and a crisp Diet Coke, god bless), anyone can get in on the joke. Hockey players unfortunately love carbo-loading; powersports dealers unfortunately love revving units inside the shop just for the sound. The possibilities are endless; there’s joy everywhere for those with eyes to see it.
How to use this trend
This one couldn’t be easier. Choose a carefree or aesthetic photo or video of yourself (or, in the case of a brand, a photo or short video of your product or work). Overlay white text that reads: ‘Unfortunately, I do love:’ followed by 5-10 bullet points of things you maybe shouldn’t love but definitely do. Include some universally relatable pleasures alongside a few unexpected ones. Use the trending Rocky Mountain Way audio for an algorithmic boost.
Here are some content examples you can take inspiration from:
- Unfortunately, I do love hoarding mockup templates ‘just in case’
- Unfortunately, I do love posting a meme and then refreshing every 12 seconds to see if engagement’s good
- Unfortunately, I do love romanticising my life every time I add a slice of lemon to my water
The ‘I Know Ball’ trend
In basketball, ‘knowing ball’ means understanding the game, knowing its history, the deep mosaic of intricacies that make up ‘ball’. But on TikTok, the phrase has evolved into a catch-all for being an expert in literally anything: Tetris-ing leftovers into the fridge, stalking someone’s Instagram without accidentally liking a post from 2019, sensing when pasta is perfectly al dente just by vibes.
In this trend, creators respond to imaginary doubters with proof of their abilities. Videos open with text like ‘When I do [X] and they say I don’t know ball,’ alongside footage that makes it look like they don’t know what they’re doing. Then, the video transitions to a frame revealing the user’s actual expertise, stamped with ‘Trust me, I know ball.’
How to Use This Trend
Pick your domain of alleged expertise. It can be something you genuinely know well, or, for comedic effect, something mundane that life has trained you for (extreme couponing, emotionally recovering after a text reading ‘haha.’)
Start with text that sets up the scenario: ‘When I [activity] and they say I don’t know ball.’ Open with footage that looks unimpressive. Then cut to the glow-up reveal, overlaid with ‘Trust me. I know ball.’ Use the trending Plug Walk remix audio to maximize visibility. This works just as well as a carousel as a video. It’s the same idea, just use still photos overlaid with text.
Here are some content angles you can explore:
- Chaotic whiteboard brainstorm → polished client pitch deck
- Rough sketches → detailed artwork
- Fridge holding only butter and half an onion → homemade carbonara
The ‘This Is Your Sign’ trend
This is your sign to do possibly the easiest TikTok format on this list.
In this trend, creators pick some b-roll footage, overlay ‘This is your sign,’ and follow it with instructions for whatever their audience might be waiting for a cosmic push to actually do — book that trip to Thailand, join a run club, make the switch to non-Teflon pans.
There’s an alternate version that works the same way: ‘I don’t know who needs to hear this but…’ followed by the gentle command or permission a viewer might be waiting for. Both formats tap into that feeling of serendipity, like the algorithm knows you and the three SkyScanner tabs you have open on your computer better than you know yourself. This trend is a gift for brands because it’s permission-based marketing disguised as gentle cosmic intervention.
How to use this trend
Grab some aesthetically pleasing footage (sunset, coffee being poured, someone walking through a field, waves crashing, you get the idea), overlay text that says ‘This is your sign to…’ followed by your instructions, and post. Match your footage to your niche if you can: BookTok creators might film their reading nook, fitness people can use workout clips. There’s no particular audio you need to attach it to.
Here are some content angles you can explore:
- This is your sign to…pick up your guitar again, finish that first draft, sign up for the pottery class
- This is your sign to…make a lifestyle change, try morning walks, meal prep, finally get decent speakers
- This is your sign to…reach out to an old friend, plan the reunion
The ‘Cheer the Camera’ trend
Never underestimate the power of a good visual transition. In this trend, creators hold up an object — usually coffee cups, water bottles, wine glasses, but it works with random things like phones or books — and cheer it directly into the camera lens. The object fills the frame completely, blocking the view for a second. When they pull it back, the video cuts to reveal a completely different environment, outfit, or setup than what you saw a moment ago.
The transition happens in that brief moment when the object covers the camera, making the jump feel seamless. One second you’re in your bedroom in pajamas, cheer with your morning coffee, pull back, and suddenly you’re fully dressed at a café. Or you’re at your desk, cheers with a water bottle, and now you’re at the beach.
How to do the ‘Cheer the Camera’ trend?
Film your first clip: hold up your object of choice and move it toward the camera until it completely fills the frame and blocks the view. Then film your second clip: start with the same object filling the frame in the same position, then pull it back to reveal your new location, outfit, or setup. While editing, cut the two clips together right at the moment when the object fully covers the lens. If you line it up properly, it’ll look like one smooth motion even though you’ve completely changed everything in the background.
You can keep it simple with just two scenes, or stack multiple transitions back-to-back for a montage effect.
Here are some content angles you can explore:
- Show different spots from a trip or transition from home to your destination
- Jump from morning routine to being fully ready
- Use your actual product as the transition object (a skincare brand might use a serum bottle, a coffee company could use a branded mug)
The ‘Life of a Showgirl’ trend (and variations)
Whether you’re a die-hard Swiftie or she’s not really your thing, one thing’s undeniable: anytime Taylor drops an album, it takes over social media. Her latest album, The Life of a Showgirl, is no exception.
Even if you’re not a Swiftie, the sheer volume of engagement around this album makes it worth considering — trending audio gets algorithmic priority, and piggybacking on massive cultural moments means your content is more likely to get served to new audiences who are actively searching these sounds.
There’s no single trend format dominating TikTok. Some people are just slapping Opalite or Wi$h Li$t over their regular content and calling it a day, which honestly, fair. But if you want to get a little deeper, here are two more involved options:
1. The Ophelia dance: The brave among us are attempting the viral choreography to The Fate of Ophelia, inspired by Swift’s own music video. The moves are pretty accessible, and you can do them solo or in a group. A lot of the users doing it are young women, but if you’re neither of those things (like, for instance, this Swiftie grandpa), it might actually make the video more charming.
2. The lyric reinterpretation: Creators are setting Showgirl lyrics to clips that match the themes or narrative of the song. Someone matched Ophelia (‘All this time I spent alone in my tower, you were just honing your powers’) to clips from Tangled where Rapunzel is literally alone in her tower. Actually Romantic — a song about how someone’s efforts to antagonize you could be reinterpreted as love — has been set to Dwight and Jim from The Office.
How to use this trend
Choose your approach based on the amount of effort you’re willing to put in and the type of content you typically create.
For the simple route, choose one of the trending Showgirl tracks and pair it with whatever footage you were planning on posting anyway for a little algorithmic boost. The audio is doing the heavy lifting here.
For the dance, watch a few tutorials or reference videos to learn the choreography, film yourself doing it, and don’t stress about being perfect. If your account is centered around a specific niche or hobby, you could film it in a relevant location.
For the lyric reinterpretation: match the song to characters or moments that fit the vibe. The easiest ones are Father Figure, which maps onto fraught mentor relationships, and Actually Romantic for bickering-as-flirting dynamics. Obviously, this works best with recognizable pop culture characters or figures, but you can get creative — plenty of people are setting Father Figure to clips of their dogs. If you can make it land with footage of your pets or your commute, do it.
Here are some content examples you can take inspiration from:
- A skincare wish-list set to Wi$h Li$t audio
- The Ophelia dance with your soccer team
- Actually Romantic set to enemies-to-lovers characters from your favorite BookTok book
And that’s a wrap! To start creating viral videos and TikTok sounds today, check out Envato’s massive library of creative assets.



