As a retailer, never underestimate the power of your logo. Discover inspiration, trends and templates to improve your design process.
As a fashion retailer, you shouldn’t underestimate the power of a clothing brand logo – after all, it’s often the first touchpoint for customers looking to understand what your store or brand is all about. You don’t necessarily need to rush out and hire a designer if you want a logo; instead, with the right tools, you can make your own and achieve professional results. If you want to learn more about designing a clothing brand logo, we have a dedicated guide for that.
How To Design A Retail Logo
Whether you want to promote your shop on Etsy or you’re opening an ecommerce store, the best place to start in terms of logo design is to look for inspiration from other brands.
Retail Logo Ideas & Tips
In a world crowded with competition, make sure your retail logo ideas are doing your brand justice before you learn how to design a clothing logo. Some points to bear in mind:
- Don’t underestimate color
The most used colors for retail store logo design are blue and red. Red signifies excitement and blue embodies security and trust. - Use variable design
Create a logo that can be adapted based on its use, yet remain recognizable. - Remember negative space
See if you can find a way to include a hidden secondary message (i.e. the arrow hidden between the ‘e’ and the ‘x’ in the Fedex logo).
Would these retail brands be as successful without their stand-out logo designs?
- Nike: The famous tick conveys motion and speed.
- Apple: First designed in 1976, the logo featured Isaac Newton sitting under an apple tree. A year later, co-founder Steve Jobs brought in a designer to focus more on the apple itself.
- eBay: Using a different color per letter, the logo hints at the fact that the company sells something for everyone.
Logo Design Trends
Just like the world of retail, logo trends change too. This year, look out for:
Gradient Logos
Like Instagram’s logo, this trend sees a movement towards static logos with changing color hues.
Logos With Overlapping Elements
Taking inspiration from brands like PayPal and Mastercard, this space-saving technique can lead to unique and eye-catching designs.
Metallic Logos
No longer reserved for luxury brands like Jaguar, metallic shades are beginning to have a wider appeal.
Retail Logo Maker
If you’re ready to get started, discover smart retail store logo templates that you can quickly and easily customize based on your brand’s message.
10. 25 OUTDOOR ADVENTURE LOGOS / BADGES by jiwstudio
With a mountainous terrain and illustrated walking boots and trees, this template quickly tells consumers what your brand is about.
9. 30 Nature Logo Kit by Suhandi
With icon options that include leaves, trees and fruits, this template is ideal for wellness, health or medical companies.
8. Clothing Brand Logo by atsar
7. Florist Logo by graphix_shiv
6. 20 Vintage Logos & Badges by designdistrictmx
5. Petline Logo Template – Dog by telllu
4. Fashion Logo Template by floringheorghe
3. Fashion Logo by Scredeck
2. Fashion Logo Template by floringheorghe
1. Chalkboard Style Logo Template by 83Oranges
The fact that you need a strong logo to market your business has never been up for debate – the only question is how to go about making one! If you don’t have graphic design experience and are short of time or budget, Placeit offers a great selection of templates to help shape your brand. If you have access to Adobe Photoshop and/or Illustrator, both Envato Market and Envato Elements offer a huge variety of templates.
For more creative inspiration, head over to the Elements Blog to read up on the latest trends, tips, interviews and roundups!
