Read on to learn how an Envato author's work was featured by billionaire Elon Musk to promote Twitter's recent rebrand to "X".
Unless you’ve been living under a rock, you’ll have heard that Twitter has officially rebranded to “X.” But did you hear that the “X” logo promo was made using a video template created by an Envato Elements author?
Here’s how Elon Musk’s controversial rebrand thrust an Envato Elements author into the spotlight overnight.
Twitter to X Corp: When Did Twitter Rebrand to “X”?
In late July 2023, Elon Musk announced he was rebranding Twitter, marking the latest major shift since his takeover of the social media platform. The rebrand was more than just a revamp, though – it was a total overhaul, with the platform changing its brand colors from its signature sky blue to jet black and even replacing its iconic bird logo with an “X.”
Amid designers coining the shift “the worst rebrand of the year,” Musk posted a short video of a flickering “X” on his Twitter account promoting the platform’s new look. However, Twitter and Envato users quickly pointed out that the video template used in the “X” logo video looked a bit familiar — and they were right.
It didn’t take long for those in the know to pick up that Twitter – AKA “X” – had promoted its new branding using a video template created by an Envato Elements author.
The Author in question – talented animator Libra_Studio aka M. Batuhan – created the Glitch video template used in the “X” rebrand five years ago. Based in Konya, Türkiye, 25-year-old Batuhan has been producing items for Elements since 2019 – but they never expected their work would be featured on such a massive scale.
“I was very surprised when I saw it on my Twitter homepage, but I was happy that a project I designed five years ago was used in the video shared by Elon Musk,” said Libra_Studio, Envato Author.
The post has now clocked up over 100M views and counting, creating massive exposure for the Glitch video template featured in the rebrand and the Elements Author behind its creation.
“That puts it in line with the top viewing numbers for Super Bowl ads,” said Ben Leong, Envato Community Manager. “That’s some quality exposure for the video template created by Libra_Studio – without the hefty price tag you’d pay for a Super Bowl ad!”
Elon Musk using an Envato author’s work to promote one of the world’s biggest social platforms is a testament to the growing popularity of video templates and the undeniable value of creative marketplaces like Elements. And, for Envato authors, it proves that viral success could be just one rebrand away.
Keen to see some more real-life applications of Envato Elements items? Here are more examples of Envato being spotted “in the wild.”
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And that’s a wrap! While you’re here, check out the top Motion Graphics Trends of the year or our interview with video-editing expert and YouTube sensation Benny Productions. Or, find more incredible video templates on Envato Elements.
