You’ve always been able to define how your video begins. Now, with End Frame, you can choose exactly how it ends, too.
When you generate with Envato VideoGen, the first frame has always been your launchpad. Today, we’re giving you the power to land the plane, too. That’s right. End Frame is here.
This new feature lets you set both the first and last images in your video generation, anchoring the story at both ends. Whether you’re combining contrasting styles or shaping a clear narrative arc, End Frame makes sure the ending feels as intentional as the beginning.
Why endings matter
A strong start captures attention, but a strong ending makes it memorable. In advertising, it could be the final product shot that sticks. In filmmaking, it’s the frame that closes the loop on your story. For social creators, it might be the image that drives shares or clicks. End Frame ensures that your chosen close-up — not just an AI model’s best guess — defines the finish.
Key benefits of End Frame
- Creative precision: Skip the guesswork — use start and end frames to nail the look you imagined, cutting down on endless regenerations.
- Better storytelling: Shape your narrative arc, from the first beat to the closing shot.
- Seamless transitions: Blend two styles or moods within one video, letting VideoGen handle the transformation in-between and giving you the power to create longer scenes.
How it works
- Upload or generate your first frame — this sets the opening visual.
- Add an end frame — your chosen end point, ready to guide the close.
- Write a simple text prompt — tell VideoGen what happens in between.
- Watch the models do the work — powered by cutting-edge engines like Minimax and ByteDance.
One note: to set an end frame, you’ll also need to set a first frame. And for now, speech generations won’t support end frame references.
How creatives can make use of End Frame
- Video content creators can start with lifestyle imagery and close with a crisp product shot.
- Designers can transition from sketch to full render, showing the process in one seamless clip.
- Social creators can contrast moods — like morning-to-night or old-to-new — for quick storytelling hooks.
Get started today
The update is live in VideoGen right now. Experiment with new narrative arcs, try bolder style shifts, and see how shaping the end of your video transforms your creative process.
And this is only the beginning — End Frame is just one of many ways we’re evolving VideoGen (and our full AI stack) to give creators more control over their stories.
