What Is a Leaflet?

Simply put, a leaflet is a small flat or folded sheet with printed matter on one or both sides. But that’s not all there is to a leaflet. Of course, you’re wondering: what is the purpose of a leaflet?

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Leaflets are used to disseminate information or to promote a product or service. They are often distributed in the form of handouts, newspapers or folded promotional inserts.

It can be confusing sometimes when you think about the difference between leaflets and pamphlets because the terms are quite similar and are often used interchangeably. But there are some differences. The main points of distinction are the number of sheets used to create them, the quality, and the purpose.

A leaflet is made from a single sheet of paper, sometimes folded, whereas a pamphlet can also be made of several sheets. And while a leaflet tends to be made from cheaper, lower-quality paper, a pamphlet may use higher-quality stock.

And then there’s the purpose. A leaflet is often used for advertising or general information about a business or organization, whereas the purpose of a pamphlet is to inform or educate people about a particular subject. As you can see, the differences are quite subtle, but they do exist. So now you know the difference between a pamphlet and a leaflet!

When you need to create a leaflet, the easiest and most cost-effective way is to use a professionally designed template. Leaflet templates provide you with an aesthetically appealing layout with placeholder text, images, and graphics. When you customize the template, the layout stays locked in place, and you replace the placeholders with your own content. Leaflet templates can be used repeatedly, so you only need to buy a template once.

Need a leaflet to promote an upcoming conference? How about this simple but effective Conference leaflet? The template is well organized in layers in Photoshop, making it super easy to customize.

Gadgetic Leaflet is a versatile trifold template that’s perfect for a range of business needs. The template is editable in either Photoshop, Illustrator, or InDesign, so select the software you’re most comfortable with and get to work.

Though this leaflet template was created primarily for seafood businesses, in reality it can be used for a variety of businesses. The A5 file is fully customizable in Photoshop and is fully resizable without loss of quality if you need a different size.

This modern leaflet template is perfect for any business that needs a clean and professional leaflet to promote its services. It’s fully editable in InDesign, so all you need to do is add your own images, text, and color scheme, and the template is ready to print.

Need a modern leaflet to promote your growing business? How about Rack Card Leaflet? Perfect for any personal or business user, this template is easy for you to customize in Illustrator or Photoshop.

Promote yourself or your brand with this stylish and modern leaflet. The template contains four unique layout pages, so choose the one that works best for you, add your own images, text, and brand colors, and your work is done.

Here’s a versatile and eye-catching flyer that’s perfect for a range of businesses. The template offers just one side of the leaflet for your design, so choose the information you want to include carefully.

Use this Medical Treatment Leaflet to raise awareness of the services your medical center provides to the community around it. This is a terrific leaflet to slip into local newspapers or through mailboxes.

Having a Halloween Party? Why not announce it with this fabulous Halloween Flyer? The template contains two different designs in layered and well-organized files that are fully editable in Photoshop. Just swap your images, text, and color with the placeholders, and you’ve got a great leaflet ready to distribute.

Get ready for your annual autumn festival when you download and customize this gorgeous Autumn/Fall Festival leaflet template. You can edit it in both Photoshop and Illustrator, so all you need to do to make this template your own is to select the software that you’re most proficient in and get busy adding your own text.

Now that you know what a leaflet is and how to create high-quality leaflets using leaflet templates, head on over to Envato Elements and select your favorite template.