As we head into 2025, the landscape of motion graphics is ripe for innovation, with trends that seamlessly blend artistry and technology.
Motion design continues to evolve, reshaping how we communicate and tell stories visually. As we approach 2025, the landscape of motion graphics is poised for another wave of innovation, with trends that blur the lines between artistry and technology. Motion design is becoming more immersive, dynamic, and personalized, from using kinetic typography to integrating hand-crafted analog graphics.
This year’s trends don’t just reflect aesthetic preferences—they signal a shift in how audiences engage with media across platforms, from social media reels to cinematic experiences. These shifts are driven by advancements in software, consumer tastes, and the demand for more engaging content.
In this article, we’ll explore the top motion design trends for 2025, backed by insights from industry experts like Art Director & Motion Designer Laura Porat and Jake Bartlett from Jake In Motion.
Get ready to be inspired by what’s next!
1. Kinetic typography
Kinetic typography—animated text that grabs attention and tells a story—is one of the most dynamic motion design trends continuing into 2025. Jake Bartlett points out, “Even though it has been around forever, I think kinetic typography is just one of those things that clients want.” Because of the evolving nature of kinetic typography, there will always be new ways to blend movement and message. This can be a powerful tool for creators who want to captivate audiences and communicate more effectively.
Laura Porat notes that she notices the trend of squashing and stretching kinetic typography and more overall dynamic text animations. You can use it to guide the viewer’s eye, emphasize emotion, or even surprise them with unexpected twists in the animation. Highlighting how kinetic and stretched text is being used in everything from branded ads to short-form social media content, making it accessible for projects big and small.
One major driver of kinetic typography’s rise is the dominance of video content on platforms like TikTok, Instagram, and YouTube. With short attention spans and heavy competition for views, creators turn to text animations to keep viewers engaged. Short-form videos often use kinetic typography to highlight key phrases or ideas. Think of a motivational quote that dances across the screen, grabbing attention within seconds. This can also work well for companies and brand campaigns, using animated text to amplify their messages and create a visual identity. Kinetic typography isn’t just for short-form content, however. Movies and TV shows have always utilized different forms of kinetic type animation for titles and credit sequences. We are even seeing a rise in the use of kinetic type in web design!
Interested in creating your own kinetic typography animations? Luckily, it has never been easier. Programs like Adobe After Effects have numerous tools for animating text, while presets and templates can help streamline the process for designers at all levels. Envato also offers a vast library of kinetic typography templates, enabling creators to easily integrate polished animations into their projects.
As motion design becomes more immersive, kinetic typography will remain a cornerstone of creative communication. Its ability to bridge the gap between form and function ensures its relevance in 2025 and beyond. Whether you’re crafting a viral video or a cinematic masterpiece, this trend offers endless possibilities to make your message move!
2. 3D assets in 2D motion design
A striking trend for 2025 is the seamless integration of 3D assets into 2D motion design. This hybrid approach brings depth and dimension to traditionally flat animations, creating a more dynamic experience. Eduardo Flores, Envato’s Video Production Lead, notes that “3D within 2D motion design is gaining a lot of notoriety.”
The combination of 2D and 3D design styles is gaining traction because it offers the best of both worlds: the simplicity and approachability of 2D animation with the added realism and depth of 3D. These 3D elements can help elevate the storytelling in 2D, making the visuals pop without overwhelming the audience.
Advancements in computing power and software tools have also played a role in popularizing this trend. Eduardo notes, “Computing power has also increased drastically in the past 10 years.” Designers can now access 3D models and assets more efficiently than ever, thanks to platforms like Envato, which offer a wide array of 3D objects ready for integration into 2D compositions. Recently, After Effects has also made integrating 3D objects into your animation much more straightforward.
Creating this hybrid style requires thoughtful design and attention to detail. The key is to use 3D elements sparingly—they should enhance, not overshadow, the overall 2D aesthetic. Programs like Adobe After Effects, Blender, and Cinema 4D make it easier for designers to import and animate 3D assets within 2D environments.
We’re also seeing 3D design become integrated into digital billboard advertising, with animations that jump out of the screen. Laura Porat mentions that “3D billboards are having a big moment on social media”, where the 3D animations look like they pop out into the real world.
To push even more boundaries with your 3D animations, check out 7 innovative 3D design trends for 2025. One of our favorites is the squishy 3D design trend, which features bubbly, balloon-style animations.
3. Collage & ‘analog’ motion design
In an increasingly sterile and digital world, the handcrafted collage and analog design aesthetic is making a bold comeback. This trend taps into nostalgia, blending traditional techniques with modern tools to create textured and eye-catching content.
The resurgence of this style is driven by a growing desire for individuality and authenticity in creative work. With audiences becoming desensitized to sleek, polished visuals, the raw, layered feel of collage and analog-inspired design provides a refreshing break. This trend also dovetails with a renewed appreciation for mixed media, where digital and physical elements converge. By combining textures like paper, paint, dust, or fabric with digital animation, creators can achieve a hybrid look that feels fresh yet familiar. Check out The Guardian’s innovative approach to creating election editorial graphics using handmade techniques.
The grit, grain, and imperfections that go hand-in-hand with the collage style help add a sense of realism. This allows the trend to work well with media like music videos, giving a vibrant and chaotic energy that mirrors the emotional storytelling of the song. The realism element also pairs well with social media and advertising content, again to help convey a sense of authenticity and relatability, as opposed to overly-clean traditional corporate visuals. The collage style is integrated into motion designer Jess Riley’s reel below.
While the collage aesthetic may seem rooted in traditional methods, modern tools make it accessible for motion designers of all skill levels. Software like Adobe Photoshop makes it easy to replicate textures like torn paper or watercolor stains, which can be animated in compositing apps like After Effects. Envato Elements can help inspire you with hundreds of editable collage-style templates.
Collage and analog motion design offer creators a powerful way to experiment with layering, texture, and storytelling. This trend reminds us that there’s still beauty in the imperfect and the handmade.
Start creating with the best motion design trends of 2025
The motion design trends of 2025 will undoubtedly continue to reshape how we create and consume visual content. These trends inspire motion graphics and everything in the creative pipeline, from branding and marketing to web design.
Ready to experiment with these trends in your own work? Envato’s vast library of templates, assets, and tools makes it easy to stay ahead of the curve. Explore everything from kinetic typography animations to 3D models and collage elements. And for even more inspiration, check out 8 creative graphic design trends predictions for 2025.
